Noof Khonji, Director, POP Innovation House and Director of Innovation, ThinkFarm ME

In this episode, Ashutosh Garg engages in a thought-provoking conversation with Noof Khonji, Director, POP Innovation House and Director of Innovation, ThinkFarm ME. Noof is a renowned communications consultant from Bahrain.

Podcast

Overview

In this episode, Ashutosh Garg engages in a thought-provoking conversation with Noof Khonji, Director, POP Innovation House and Director of Innovation, ThinkFarm ME. Noof is a renowned communications consultant from Bahrain.

Noof shares with us the three key milestones in her career. She defines what communications consulting is and shares her experiences working as a communications consultant.

Noof tells how culture impact communication and how brands can survive in the digital world. She elaborates on communication strategies necessary for companies. Noof opines about millennials changing the future of brands.

Profile

Noof Khonji- 

Noof is a communication and innovation consultant based in Bahrain that believes in and practices the art & science of building human-centric solutions for businesses and brands, as well as experiences that add genuine value and meaning to peoples’ lives.

Her Master’s degree in Innovation Management from Central Saint Martins College of Art and Design has allowed her to gain a robust foundation in the disciplines of innovation. Noof has helped develop, synthesize and visualize compelling concepts and experiences into tangible forms using user-centered design and storytelling. 

Noof’s expertise lies in being a change agent across brands and organizations paving the way for their sustainable growth. Her work with various start-ups, governmental entities, social enterprises and businesses across the region to develop their own brands, innovation strategies and business solutions has provided her with the needed diversity and flexibility to approach solutions in a comprehensive manner. 

With a background in communications, Noof pays special attention to fostering an integrated process, ensuring clear communications alongside the research and concept development work. Injecting design thinking perspective, processes and habits within the work that Noof has accomplished is central to the changes that she has been able to make with her partners.

Her extensive work focused on introducing the concept of design thinking and creative industries to the GCC ranges across creative experience development, creative industry strategy development for various GCC countries and her consultancy on various creative boards and pioneering entities has paved her creative journey and impact across the various economic and cultural GCC landscapes. 

Some of her clients include: The First Deputy Prime Minister’s Office of the Kingdom of Bahrain, ACICO, Aramco, Royal Commission of Al Ula Saudi Arabia, Nesma Partners, VIVA Telecommunications Company, Kuwait Stock Exchange (Boursa Kuwait), LOCOG (London Olympics) and Nuqat Foundation.

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