Michelle Elster, President and Owner, Rabin Research Company
- Michelle is the president and owner of Rabin research company.
- She is an authority in both quantitative market research methods.
Podcast
Overview
Defying the famous saying that “It’s not personal. It’s just business”, Michelle Elster makes your research experience personalized and customized. At Rabin Research Company, they are respectful of our past, committed to today, and prepared for the future.
In the TBCY podcast and vodcast, Elster shared some valuable insights about marketing research and how she maintains the data’s privacy.
[00:33] – About Michelle Elster and her journey.
- Michelle is the president and owner of Rabin research company.
- She is an authority in both quantitative market research methods.
- She has served with a distinctive on various professional boards.
- Michelle leads a team of seasoned research professionals, is responsible for new business development, and services existing clients.
- Michelle Elster, a second-generation owner of Rabin Research Company, feels strongly about retaining the basic philosophies that provided the foundation for this company.
- Michelle is considered an expert in both quantitative and qualitative research methods. Her extensive experience in marketing, new product development, and strategic communications makes her perspective unique and sought by many companies and organizations.
[12:30] – How does people’s phone impact or help you research?
- When we were conducting a quantitative study called device-agnostic.
- You can create a survey on a laptop, desktop, or iPad. And also whenever and wherever you want.
- Geofencing- When a respondent or potential person taking the survey has agreed to participate. We can create geofencing so that when they cross that fence survey will pop up on their phone.
- We can get a real-time interaction between the survey question and the respondent.
- When a person walks away from an experience and has to recall it, it becomes problematic.
[22:30] – What three lessons do you want our viewers & listeners to take away from your journey?
- Don’t discount your market research, as it helps you stay better informed.
- We did not get a chance to speak about the American Marketing Association, but the message is to network well because you never know when the network will give you something back.
- Do not discount anything because you never know how life will turn out.
RESOURCES:
You can connect withMichelle Elster – on LinkedIn
Visit – https://www.rabinresearch.com/team/michelle-elster/
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Profile
- Michelle is the president and owner of Rabin research company.
- She is an authority in both quantitative market research methods.
- She has served with a distinctive on various professional boards.
- Michelle leads a team of seasoned research professionals, is responsible for new business development, and services existing clients.
- Michelle Elster, a second-generation owner of Rabin Research Company, feels strongly about retaining the basic philosophies that provided the foundation for this company.
- Michelle is considered an expert in both quantitative and qualitative research methods. Her extensive experience in marketing, new product development, and strategic communications makes her perspective unique and sought by many companies and organizations.
