Peter Yoong, Founder, Pulsifi
Peter is the Founder of Pulsifi. He is a serial entrepreneur, investor and startup mentor. Peter is very involved in the digital industry and is a member of the Young Presidents Organisation.
We are living and breathing in the era of digitisation. Each new day marks a new milestone that the world is achieving in the digital sector. From using flint stones to light fires to planning commercial space trips, humanity has come a far way. Technology has changed business and more importantly, it has changed our perspective. Entrepreneurs are focused on driving their businesses with the highest available tech.
Today we have with us a very unique individual who rules the business and tech space. He is highly experienced and change-driven.
The Brand Called You is pleased to welcome the incredibly talented Peter Yoong on the podcast. Peter is the Founder of Pulsifi. He is a serial entrepreneur, investor and startup mentor. Peter is very involved in the digital industry and is a member of the Young Presidents Organisation.
In conversation with host Ashutosh Garg, Peter shares with us his amazing story. A tough childhood as he describes it, Peter has worked from a very young age of 11. He has had his shares of ups and downs. But the person we see today, is a serial entrepreneur who has beaten all odds to make it big in the digital world of business.
Peter shares some very interesting stories from his initial days of working with large companies. He talks passionately about the digital world and believes in its positive power. Peter also talks about his venture Pulisifi, a data company that works towards holistically understanding people and data.
Pandemic and Digitisation:
When asked how the pandemic has impacted the digital world, the entrepreneur replies,
“I truly believe that even if things get normalised, although I think it will be sometime before we get normalised, we will never go back to history. Consumer behaviour, the way we think and the way we operate has totally changed.”
Peter and Ashutosh also opine on the subject of AI and how it is changing the world. Peter also explains the very interesting concept of his ‘why’. He believes that the big ‘why’ should be the vision of every entrepreneur.
A Venture Builder, Big Picture Thinker, and Dot-Connector. A digital explorer and go-getting entrepreneur who sees opportunities in challenges.
Pete has been an entrepreneur for over 20 years. He embarked on his digital entrepreneurship journey in 1996 in Australia with World Trade Online. Known as a pioneer in the digital scene in Southeast Asia and an active angel investor, Pete is very involved in the digital industry and sought after for his vast experience in building successful ventures and exclusive partnerships with the largest internet companies in the world.
Pete is also a passionate member of YPO, EO and H2. Specialties: Entrepreneurship, Start-up Investing and Scaling, Business Strategy, Partnerships, M&A, Big Data, Artificial Intelligence, Digital Economy, HR, Marketing, Media, e-Commerce.