Basudha Shrivastav Narula, Founder & MD, ExpressEarth Digital Services & EmpFly Services Pvt Ltd

Basudha Shrivastav Narula, Founder & MD, ExpressEarth Digital Services & EmpFly Services Pvt Ltd

  • Basudha Shrivastav Narula is the Founder & MD of ExpressEarth Digital Services & EmpFly Services Pvt Ltd.
  • She has been recognized and felicitated several times.

Podcast

Overview

In this episode of The Brand Called You, Basudha Shrivastav Narula, Founder & MD of ExpressEarth Digital Services and EmpFly Services, recounts her entrepreneurial odyssey from a corporate role to helming two distinct ventures. She elucidates the inspiration behind ExpressEarth, a MICE (Meetings, Incentives, Conferences, and Exhibitions) company, rooted in streamlining corporate travel processes. Basudha underscores the significance of direct flights, emerging destination trends, and tech integration in orchestrating successful events. She then elaborates on EmpFly, a travel expense management software that seamlessly integrates with accounting systems, providing a hassle-free experience for employees and managers.  

00:36- About Basudha Shrivastav Narula

  • Basudha Shrivastav Narula is the Founder & MD of ExpressEarth Digital Services & EmpFly Services Pvt Ltd.
  • She has been recognized and felicitated several times.
  • She has been awarded Top 30 Women Entrepreneurs 2021 by IWIL India.

12:17- What are the trends you are seeing emerging for the MICE sector? 

  • Companies used to only take their employees within India, now people have more fascination with going outside India because of influencers on social media.
  • People think if they would spend, let’s say 60,000 rupees, why go to Northeast India when they can go to destinations like Bali, and Azerbaijan which are pocket-friendly?
  • A lot more medium-sized companies are now taking their employees to Dubai, Azerbaijan, and Georgia, which is very cheap, around 40-45-60,000 rupees for a complete five-star package.

19:04- What are the three lessons you think our viewers and listeners should take away from your learnings?

  • One should be very agile, especially as a first-time entrepreneur.
  • Resilience is something that you have to be with you throughout your life, you have to keep on going if you’re making something big.
  • Keep good care of your health, and get a good sleep. Also, take care of your mental health. 

RESOURCES 

Learn more about Basudha Shrivastav Narula: LinkedIn  

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  • Basudha Shrivastav Narula is the Founder & MD of ExpressEarth Digital Services & EmpFly Services Pvt Ltd.
  • She has been recognized and felicitated several times.
  • She has been awarded Top 30 Women Entrepreneurs 2021 by IWIL India

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