Sangeet Paul Choudary, Author of Reshuffle & Senior Fellow, UC Berkeley
- Early 2000s tech era was more than offline-to-online transitions
- Realization that technology reorganizes economic and social activity
Podcast
Overview
Welcome to another insightful episode of The Brand Called You, featuring Sangeet Paul Choudhary, author of Reshuffle and a global authority on platform economics. In conversation with host Ashutosh Garg, Sangeet decodes how AI and digital platforms are transforming economies, industries, and societies—not by simply automating tasks, but by reshaping coordination and power structures.
For those who missed the episode—or want to dive deeper—here’s a detailed, blog-style summary with timestamps, key questions, and insights.
00:01:02- Early Career & a New View of Technology
- Early 2000s tech era was more than offline-to-online transitions
- Realization that technology reorganizes economic and social activity
- Influences from Yahoo! and observing platforms like Alibaba
00:03:16- Why Platform Economics?
- Central question: Who truly wins and loses in tech-driven shifts?
- Pipeline (linear) vs. platform (network-based) business models
- Examples: Amazon and Airbnb reshaping markets through coordination
00:05:44- Why Reshuffle?
- Technology doesn’t just change speed—it changes the game itself
- Winners and losers emerge under new rules
- TikTok’s behavior graph vs. traditional social graphs (Facebook, Instagram, YouTube)
00:09:24- Coordination, Not Cognition
- AI’s intelligence is often misunderstood
- Analogy: Shipping containers didn’t automate ports—they enabled global trade
- AI’s real power lies in orchestrating complex activities at scale
00:12:48- The Myth of the “Thinking Machine”
- Obsession with AGI distracts from real-world impact
- AI reallocates labor and value instead of simply replacing humans
- Some skills become commoditized; others grow more valuable
00:16:00- AI’s Five Core Functions
- Sense, model, reason, act, and learn—explained via Google Maps
- AI coordinates tasks across vast, networked systems
- The real breakthrough is large-scale orchestration, not automation
RESOURCES:
Learn more about Sangeet Paul Choudary: LinkedIn
Enjoyed this podcast?
AI’s five functions—sense, model, reason, act, learn—aren’t about replacing brains. They’re about making entire systems—like cities with Google Maps—run smoother, constantly optimizing who does what across the economy. Share your thoughts in the comments and spread these insights with friends!
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Profile
- Early 2000s tech era was more than offline-to-online transitions
- Realization that technology reorganizes economic and social activity
- Influences from Yahoo! and observing platforms like Alibaba
