Christopher Rubin | Chief Creative Officer (CCO), BrandMultiplier.ai
- Christopher is the Chief Creative Officer of BrandMultiplier.ai.
- He entered the world of marketing as a copywriter, where he had the opportunity to work on accounts for major brands like Disney and Hard Rock Cafe.
Podcast
Overview
Discover the transformative impact of AI on brand strategy with Christopher Rubin, Chief Creative Officer of BrandMultiplier.ai. In this episode, Christopher explores core branding principles such as authenticity, consistency, and differentiation, highlighting the pivotal role of emotional resonance in building brand loyalty. With AI enabling hyper-personalised experiences and dynamic content creation, brands can connect with audiences on a deeper level. Join us to learn how AI is revolutionising brand strategy, and unlocking new avenues for growth and engagement in the digital age.
[00:34] – About Christopher Rubin
- Christopher is the Chief Creative Officer of BrandMultiplier.ai.
- He entered the world of marketing as a copywriter, where he had the opportunity to work on accounts for major brands like Disney and Hard Rock Cafe.
[03:23] – What are the core principles of branding in your work, and how is AI impacting that work??
- Authenticity, consistency, differentiation, emotional connection, and customer understanding.
- It is important to integrate AI efficiently and effectively to help small to medium-sized businesses pursue and deploy enterprise-grade strategy and creativity at a fixed monthly cost, specifically in the marketing stack.
[07:27] – How do you leverage language to enhance the brand’s message?
- Unique brand voice: Develop a distinct voice that resonates with the brand’s values and connects emotionally with the audience.
- Adeptness with language: Possess a broad understanding of vocabulary, tone, and emotional resonance to effectively communicate with the target audience.
- Phonetic appeal: Utilise techniques like alliteration, rhyme, and rhythm to make language more engaging and memorable.
- Semantic framing: Frame the brand in a positive light by using words and phrases that evoke specific associations and align with the desired brand image.
- Psycholinguistics: Incorporate emotional triggers into the brand’s messaging to create a strong emotional connection with the audience.
- Minimising cognitive load: Simplify language and messaging to reduce cognitive load on the audience, making it easier for them to process and remember the brand’s message.
[17:03] – What is the process to communicate the brand’s values to potential customers?
- Incorporate values into the narrative: Ensure that the brand’s values are woven into its strategic narrative, which serves as a story that conveys the brand’s value proposition to the target audience.
- Identify target platforms: Determine the platforms where the target audience is most likely to engage and reside.
- Iterate messaging for each platform: Customise the core strategic narrative for each platform, taking into account the nuances of the platform and the specific segment of the audience present there.
- Deploy tailored messaging: Deploy the tailored messaging across selected platforms to effectively communicate the brand’s values to potential customers.
RESOURCES:
Learn more about Christopher Rubin: LinkedIn
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Profile
- Christopher is the Chief Creative Officer of BrandMultiplier.ai.
- He entered the world of marketing as a copywriter, where he had the opportunity to work on accounts for major brands like Disney and Hard Rock Cafe.
