Matt Clark, Chief Igniter, The Virtual Edge
- Matt is the chief igniter of The Virtual Edge.
- He is a master at accelerating businesses and is an entrepreneur himself.
Podcast
Overview
In this episode of “The Brand Called You,” Matt Clark, Chief Igniter of The Virtual Edge shares his journey from a door-to-door salesman in South Africa to leading a global business that leverages LinkedIn for B2B marketing success. Learn how Matt’s innovative systems help service-based entrepreneurs generate high-quality leads, streamline sales, and achieve scalable growth. Discover key trends in digital marketing, the importance of personal branding, and the role of AI in today’s marketing landscape. Matt’s insights will inspire you to rethink your approach to professional networking and client acquisition.
00:36- About Matt Clark
- Matt is the chief igniter of The Virtual Edge.
- He is a master at accelerating businesses and is an entrepreneur himself.
- He is an Amazon best-selling author, known authoritative and sought-after international speaker, and digital media expert with a wealth of business and sales knowledge.
17:54- What are some of the key trends in digital marketing that entrepreneurs should be aware of?
- Embrace AI tools and frameworks, but avoid getting overwhelmed; focus on implementing AI in a strategic, step-by-step manner.
- Shift from mass marketing to fostering personalized relationships and individual conversations with clients.
- Use AI and automation to enhance, not replace, the personal touch, especially in high-ticket, high-touch service industries.
19:33- What is the most unexpected lesson you have learned from working with entrepreneurs worldwide?
- Entrepreneurs often don’t know the difference between what they think they need and what they actually need.
- They may not acknowledge or want to accept their actual needs.
- Effective marketing involves selling clients what they want first, then providing what they truly need after they become clients.
RESOURCES:
Learn more about Matt Clark: LinkedIn
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Profile
- Matt is the chief igniter of The Virtual Edge.
- He is a master at accelerating businesses and is an entrepreneur himself.
- He is an Amazon best-selling author, known authoritative and sought-after international speaker, and digital media expert with a wealth of business and sales knowledge
