Jaime Schwarz, Founder and Creator, Brand Therapy
- Jaime is the founder and creator of Brand Therapy.
- He has served as a fractional Chief Marketing Brand Officer, brand creative and strategy officers for many startups.
Podcast
Overview
In this episode of The Brand Called You, Jaime Schwarz, branding expert and founder of Brand Therapy discusses his transition from agency life to building his own ventures, the importance of authentic branding, and the future of Web3 technologies in business. Schwarz shares insights on branding, product-market fit, and the role of NFTs in a digital-first world.
00:35- About Jaime Schwarz
- Jaime is the founder and creator of Brand Therapy.
- He has served as a fractional Chief Marketing Brand Officer, brand creative and strategy officers for many startups.
07:25- What mistakes do startups make in finding product-market fit?
- Focusing too much on personal preferences rather than customer needs.
- Prioritizing solutions before identifying the real problem to solve.
- Failing to build a team culture that emphasizes problem identification over solutions.
12:14- What impact will emerging technologies have on modern branding?
- Conversational Media is transforming branding into real-time, one-on-one interactions between consumers and brands.
- Brand Voice now plays a crucial role in creating authentic, human-like engagement, beyond traditional assistants like Alexa or Siri.
- Brand Stewardship becomes essential to ensure the brand voice remains consistent and true across all touchpoints and audiences.
RESOURCES:
Learn more about Jaime Schwarz: LinkedIn
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Profile
- Jaime is the founder and creator of Brand Therapy.
- He has served as a fractional Chief Marketing Brand Officer, brand creative and strategy officers for many startups.
