Aditya Bagri, Director, Bagrrys India Private Limited
- Aditya is the director of Bagrry India Private Limited, India’s leading brand of breakfast cereals and health foods.
Podcast
Overview
In this episode of The Brand Called You, Aditya Bagri, director of Bagrrys India Private Limited, a leading brand in breakfast cereals and health foods shares insights into the brand’s journey, its focus on nutritious, flavorful products, and how it has shaped India’s breakfast culture. A true family business success story, Bagrry’s is committed to offering healthy, easy, and culturally aligned breakfast solutions.
00:37- About Aditya Bagri
- Aditya is the director of Bagrry India Private Limited, India’s leading brand of breakfast cereals and health foods.
05:59- Tell me a little bit more about why you believe breakfast is such an important meal, especially in the Indian context.
- Breakfast provides sustained energy and helps avoid fatigue, especially for kids.
- It ensures a balanced, wholesome meal that doesn’t make you feel sluggish.
- Modern lifestyles make convenient, nutritious breakfast options like cereals crucial.
11:40- What are the key differences between traditional Indian breakfasts and bagrrys?
- Bagrry focuses on Western-style cereals like muesli, upgrading traditional recipes with whole grains, nuts, seeds, and berries.
- Introduced oats as a popular alternative, blending well with traditional Indian flavors like savory oats in South India.
- Innovated with oats-based products like oats atta, poha, and Suji, aligning with Indian breakfast staples for better functional use.
RESOURCES:
Learn more about Aditya Bagri: LinkedIn
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Profile
- Aditya is the director of Bagrry India Private Limited, India’s leading brand of breakfast cereals and health foods.