Atul Gupta, Founder & CEO of Bonvie Snacks
Atul talks about his transition from investment banking to food entrepreneurship—driven by passion and his discovery of freeze-drying technology.
Podcast
Overview
In this episode, Ashutosh Garg speaks with Atul Gupta, Founder of Bonvie Snacks, about his inspiring journey from finance to the world of healthy snacking. Here’s a crisp breakdown of the key themes discussed:
00:00:38 – From Finance to Food
- Atul talks about his transition from investment banking to food entrepreneurship—driven by passion and his discovery of freeze-drying technology.
00:01:44 – What Is Freeze-Drying?
- He explains how freeze-drying preserves 98–99% nutrition, extends shelf life naturally, and delivers fresh, authentic taste. (Fun fact: NASA uses the same method for astronaut food.)
00:03:49 – The Gap Bonvie Fills
- “Bonvie” means good life. The brand was born to address the shortage of tasty, healthy snacks for India’s increasingly health-conscious consumers.
00:05:04 – Bonvie’s Product Range
- Freeze-dried fruits, corn, and ice-cream bites
- Air-fried vegetable chips
- Makhanas in innovative, international-inspired flavours
00:06:52 – Making Healthy Snacking Accessible
- With clean labels, no preservatives, and transparent ingredients, Bonvie focuses on affordability and distribution through online stores, offline outlets, and vending machines.
00:08:43 – Misconceptions About Processed Foods
- Atul addresses myths around processed foods and highlights how modern technologies allow safe, nutritious options without preservatives.
00:09:44 – Standing Out in a Crowded Market
- Bonvie differentiates through advanced processing, global flavours, and a balance between great taste and health.
00:11:28 – Distribution Strategy
- The brand started online to gain speed and insights before expanding offline for scale and visibility.
00:13:54 – Smart Inventory Management
- Freeze-drying drastically reduces wastage and enables quick restocking across channels.
RESOURCES:
Learn more about Atul Gupta: LinkedIn
Enjoyed this podcast?
The game-changer? Freeze-drying tech! 🌬️ Instead of preservatives, it keeps 98-99% of nutrition intact, and shelf life can go up to 20 years. Fun fact: NASA uses the same method for astronaut food. Share your thoughts in the comments and spread these insights with friends!
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- Atul talks about his transition from investment banking to food entrepreneurship—driven by passion and his discovery of freeze-drying technology.
