Naynesh Pasari, CEO of Packmate Green LLP | TBCY
- Sustainable Innovation: Packmate’s unbleached, recycled paper not only reduces water usage by up to 70% but also eliminates harmful chemicals, making it safe for both users and the environment.
- Challenges and Mindset: Shifting to sustainable stationery involves overcoming deep-seated consumer mindsets and educating people on the benefits of using eco-friendly paper.
Podcast
Overview
Title: Embracing Sustainability: The Packmate Green LLP Journey with Naynesh Pasari
In the latest episode of “The Brand Called You,” hosts Ashutosh Garg sit down with Naynesh Pasari, the Founder and CEO of Packmate Green LLP, to explore an innovative approach to sustainable paper production. Naynesh, an accomplished entrepreneur and fellow YPO member, shares insights about his journey, the inspiration behind Packmate, and his commitment to sustainability.
A Legacy in the Paper Business
Naynesh Pasari hails from a family deeply rooted in the paper industry. His father founded Shri Krishna Paper Mills in 1974, and Naynesh represents the second generation of this entrepreneurial legacy. The company’s early focus was on industrial papers, but the pressing need for sustainability inspired Naynesh to innovate and create Packmate Green LLP, a brand specializing in unbleached, recycled paper products.
The Birth of Packmate
The inspiration for Packmate came from a simple, yet thought-provoking question posed by Naynesh’s daughter. Observing the heavy water usage in the paper manufacturing process, she asked her father about its impact and how it could be mitigated. This question sparked the idea for Packmate, a brand dedicated to producing paper with up to 70% less water usage by avoiding the use of harmful chemicals and bleaching processes.
Unbleached, Recycled, Tree-Free Paper: The Packmate Way
Packmate’s paper is unique for its unbleached and recycled nature. Traditional paper production involves bleaching to achieve a white finish, which utilizes significant chemicals and fresh water. In contrast, Packmate leaves the recycled paper in its natural state, resulting in a brownish hue. This approach not only conserves substantial amounts of water but also reduces the carbon footprint by up to 80%.
Quality and Durability through Innovation
Ensuring the quality and durability of unbleached paper was initially challenging. It took extensive research, development, and iterations to achieve a product that meets functional needs, from printing to writing. Today, Packmate’s products are certified by the Bureau of Indian Standards (BIS), signifying their quality and reliability.
Competitive Pricing for Sustainability
One of Naynesh’s key messages is that sustainability comes at a cost, albeit a reasonable one. Packmate products are priced similarly to conventional paper, with only a slight premium. The brand focuses on educating consumers about the importance of sustainability rather than solely competing on price.
Expanding the Packmate Product Line
Packmate’s range of sustainable stationery includes A4 copier paper, notepads, spiral diaries, pens, and pencils. All products adhere to the brand’s no-plastic policy and maintain the aesthetic of unbleached, natural paper. Naynesh emphasizes that sustainability can start from something as simple as the stationery on our desks.
Success and Future Goals
Packmate has made significant strides with clients like Deloitte India switching to their sustainable products. Naynesh’s future goals include expanding into the European market and achieving broader acceptance for Packmate as a household name in sustainable stationery.
Innovations on the Horizon
Looking ahead, Naynesh is optimistic about technological advancements that could blend paper with other fibers to enhance durability and recyclability, making paper a viable replacement for plastic in more applications.
Conclusion
This episode of “The Brand Called You” with Naynesh Pasari is a compelling narrative of innovation, sustainability, and visionary entrepreneurship. It underscores the importance of adopting sustainable practices in everyday businesses and inspires listeners to ponder the impact of their choices. As Packmate Green LLP continues to evolve, it stands as a beacon of ecological responsibility and forward-thinking in the paper industry.
RESOURCES:
Learn more about Naynesh Pasari: Linkedin
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Profile
- Sustainable Innovation: Packmate’s unbleached, recycled paper not only reduces water usage by up to 70% but also eliminates harmful chemicals, making it safe for both users and the environment.
- Challenges and Mindset: Shifting to sustainable stationery involves overcoming deep-seated consumer mindsets and educating people on the benefits of using eco-friendly paper.
- Collaborative Success: Leading organizations like Deloitte India and government bodies are now adopting Packmate’s products, signaling a significant shift towards sustainability in the industry.
