Shreya Rammohan, Co-Founder and CMO, Playbook
- She is presently the Co-Founder and Chief Marketing Officer of award-winning startup PLAYBOOK.
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Podcast
Overview
Networking, they say, is about planting relationships. Networks help you when you require a better position or a solution to your concern. Sometimes, even seen negatively, it becomes indispensable to understand the intention with which one network. It doesn’t always have to be several contacts, but the quality they bring to your life personally or professionally.
00:33- About Shreya Rammohan
- She is presently the Co-Founder and Chief Marketing Officer of award-winning startup PLAYBOOK.
- Shreya has over 9 years of professional marketing consulting, research & implementation experience across 10 industrial sectors & in 4 regional markets (Bahrain, Oman, Saudi Arabia & UAE) for 80+ Brands.
- She has successfully managed teams of researchers, and departments (brand management & design) and coached trainees.
03:53- About Playbook
- Playbook is an EdTech app that accelerates career growth for women professionals and entrepreneurs at every level of leadership.
- Through cinematic-level masterclasses, game-changing women leaders from MENA share their playbook on how to become a CEO, how to thrive in government, how to raise funds for your startup, and much more! Our community enables members to build meaningful connections, find jobs, book 1:1 mentorship sessions, and much more.
09:03- What are some challenges and gaps that you are trying to fill with Playbook?
- Women are heavily underrepresented.
- We have a dilemma which is on the technical side of skill sets which is women aren’t being pushed towards stem roles
- Societal constructs tell them that maybe this is not the kind of job they want to do, you don’t want to be the only woman in the room.
- A lot of women choose to take a maternity gap for their health and well-being, but also for their children.
- Unfortunately, when they try to re-enter the workforce it’s very challenging because of the way that recruitment works even though it may not be a straightforward denial toward the woman.
RESOURCES:
You can connect with Shreya Rammohan- LinkedIn
Profile
- She is presently the Co-Founder and Chief Marketing Officer of award-winning startup PLAYBOOK.
- Shreya has over 9 years of professional marketing consulting, research & implementation experience across 10 industrial sectors & in 4 regional markets (Bahrain, Oman, Saudi Arabia & UAE) for 80+ Brands.
- She has successfully managed teams of researchers, and departments (brand management & design) and coached trainees.
