Skye Waterson, Founder of Unconventional Organisation: ADHD Strategies for Entrepreneurs & Executives
- Skye’s journey growing up undiagnosed and the particular challenges for girls.
- The struggle and burnout before her ADHD diagnosis.
Podcast
Overview
On this insightful episode of The Brand Called You, host Ashutosh Garg sits down with Skye Waterson, founder of the Unconventional Organisation, to explore productivity and success for neurodivergent professionals—particularly those with ADHD.
00:00:33- Who is Skye Waterson and how did her own diagnosis shape her mission?
- Skye’s journey growing up undiagnosed and the particular challenges for girls.
- The struggle and burnout before her ADHD diagnosis.
- Why understanding her brain led to developing new productivity systems.
00:01:56- What drove Skye to turn her personal experience into a global support platform?
- Passion for teaching from her academic background.
- Discovering ADHD coaching during Covid lockdowns.
- The catalyst for founding Unconventional Organisation.
00:02:34- What are common signs and symptoms of ADHD?
- Explanation of inattentive, hyperactive, and combined types.
- Real-life examples: distractibility, forgetfulness, trouble prioritizing, and restless energy.
00:03:07- Which personal habits and systems proved most challenging or rewarding for Skye?
- Academic writing as a challenge.
- The importance of focus routines and prioritization systems.
- How these practices informed her coaching.
00:03:57- What is the vision behind Unconventional Organisation and how did the community grow?
- Serving people who identify their brain as “different.”
- Providing practical strategies for entrepreneurs and executives.
- Growth from organic article sharing and online communities.
00:04:51- What unique challenges do ADHD entrepreneurs face?
- Loss of momentum on growth-oriented tasks.
- Struggles with prioritization, delegation, and “everything’s on fire” syndrome.
- Real client examples: inconsistent revenue, missing business opportunities, and the solution found in small systems.
00:06:42- How does Skye help clients move from chaos to clarity?
- Three key coaching areas: focus, time management, delegation.
- The “step into focus” routine for boring tasks.
- Building structures to enable consistent revenue.
00:07:35- How has content creation built Skye’s credibility?
- Viral articles and the ADHD Skills Lab podcast.
- Sharing strategies and personal experience as the backbone of her platform.
00:08:16- How do high-performing professionals establish structure without feeling boxed in?
- Introduction of “flexible structure.”
- Customizable routines that accommodate busy, standard, and relaxed days.
- Morning routine case studies.
00:09:55- How does neuroscience inform Skye’s coaching methods?
- Passion for neuroscience and its impact on productivity strategies.
- Regularly interpreting academic research on the ADHD Skills Lab podcast.
- Example: How people with ADHD perceive time differently—and how this knowledge informs strategies.
RESOURCES:
Learn more about Skye Waterson: LinkedIN
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When COVID hit, Skye discovered ADHD coaching — and a mission to share real strategies with business owners whose brains work differently. Share these insights with friends!
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Profile
- Skye’s journey growing up undiagnosed and the particular challenges for girls.
- The struggle and burnout before her ADHD diagnosis.
- Why understanding her brain led to developing new productivity systems.