Sri Kaza, Author, ‘Unconvention – A Small Business Strategy Guide’
- Sri is an author of a book titled Unconvention – A Small Business Strategy Guide.
- He has developed the underdog principles, which is a strategic framework that helps small businesses leverage their inherent advantage of positioning, proximity and purpose.
Podcast
Overview
Former McKinsey partner and author Sri Kaza shares how small businesses can turn their size into a superpower. Through his “Underdog Principles” — Positioning, Proximity, and Purpose — Sri reveals why true success lies not in scale, but in connection, clarity, and conviction. A must-listen for every entrepreneur ready to rewrite the rules.
00:32- About Sri Kaza
- Sri is an author of a book titled Unconvention – A Small Business Strategy Guide.
- He has developed the underdog principles, which is a strategic framework that helps small businesses leverage their inherent advantage of positioning, proximity and purpose.
- He’s a former McKinsey partner for small and a small business advocate.
13:23- Which underdog principle do small businesses find hardest to apply, and why?
- Small businesses often struggle to define who they truly serve and who they don’t.
- Many hesitate to narrow their focus, worrying it will limit growth or seem too niche.
- Success depends on embracing what makes them distinct rather than trying to please everyone.
20:39- What simple steps can small business owners take to start applying your principles right away?
- Define who you truly want to serve and who you’re okay letting go.
- Clearly describe these customer types instead of just picturing them.
- Let this clarity shape your daily business choices and priorities.
RESOURCES:
Learn more about Sri Kaza: LinkedIn
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Profile
- Sri is an author of a book titled Unconvention – A Small Business Strategy Guide.
- He has developed the underdog principles, which is a strategic framework that helps small businesses leverage their inherent advantage of positioning, proximity and purpose.
- He’s a former McKinsey partner for small and a small business advocate.
