Enrico Maset, Business Performance Advisor; Global Partner, Strategy Tools
- Enrico Maset is a business performance advisor and Lead Facilitator at Strategy Tools.
- He is an advisor to CxO and the fractional chief strategy officer for SMEs and family-owned businesses.
Podcast
Overview
In this episode of The Brand Called You, Enrico Maset, a business performance advisor and global partner at Strategy Tools, discusses his journey and expertise in strategic foresight, innovation, and ESG. He emphasizes the importance of trend scanning and developing scenarios to guide long-term planning. Maset highlights challenges like time management and prioritization for leaders. He cited Microsoft and Amazon as examples of companies successfully integrating foresight and innovation. He also discusses aligning innovation with ESG goals for sustainable growth and the importance of a culture that fosters collaboration and an activated workforce. Maset stresses the need for continuous learning and decision-making accountability for future leaders.
00:36- About Enrico Maset
- Enrico Maset is a business performance advisor and Lead Facilitator at Strategy Tools.
- He is an advisor to CxO and the fractional chief strategy officer for SMEs and family-owned businesses.
- He is the ESG Officer for CBTW, an international consulting ecosystem.
03:41- What tools or methodologies do you find most effective for guiding, foresight, and long-term planning?
- Trend scanning is the key starting point for developing robust scenarios focusing on framing the most impactful trends across industries, technologies, and geographies that could shape the future.
- Scenario planning techniques can be used to explore multiple plausible futures and understand the potential implications and opportunities.
- Strategic backcasting can help identify the steps needed to get there and translate long-term foresight into actionable near-term plans.
20:11- What would you say to leaders who are skeptical of the long-term ROI on ESG and sustainable innovation?
- There is a financial ROI, it’s just a matter of time before it gets validated.
- Look at the early signals and start investing in ESG early on.
- Consider the indirect impacts like access to finance, talent acquisition/retention, and workforce engagement – these can’t be easily quantified but are important.
RESOURCES:
Learn more about Enrico Maset: LinkedIn
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Profile
- Enrico Maset is a business performance advisor and Lead Facilitator at Strategy Tools.
- He is an advisor to CxO and the fractional chief strategy officer for SMEs and family-owned businesses.
- He is the ESG Officer for CBTW, an international consulting ecosystem.
