Subir Chowdhury: Leading the Global Quality Movement | Chairman & CEO, ASI Consulting Group
- Grandfather’s lesson: Value knowledge (pen) over short-term gain (coin).
- Built early connections with top thinkers through persistent outreach.
Podcast
Overview
In this episode of The Brand Called You, host Ashutosh Garg sits down with world-renowned quality expert Subir Chowdhury, Chairman and CEO of ASI Consulting Group and author of “The Difference”. They discuss the evolving meaning of quality, leadership’s critical role, and how quality must adapt in a tech-driven world.
00:01:10 – What Shaped Subir’s Approach to Quality?
- Grandfather’s lesson: Value knowledge (pen) over short-term gain (coin).
- Built early connections with top thinkers through persistent outreach.
- Breakthrough: Gained mentorship from global quality leaders through relentless effort.
00:05:44 – How Does Subir Define Quality Today?
- Quality now means improving quality of life, not just processes or products.
- Technology often diminishes life quality—real improvement starts with personal well-being.
- Inspiration from great Indian thinkers.
00:08:55 – What Misconceptions Persist About Quality?
- Myth: Quality costs more—actually, it saves by getting things right from the start.
- Leaders often see quality as someone else’s job.
- Quality must be led by example from the top.
00:11:29 – Why “Good Enough” Is Never Enough
- Continuous improvement is vital—customers’ needs are always changing.
- Success is about impact, not awards.
00:13:12 – What is the LEO Method?
- LEO: Listen (to all stakeholders), Enrich (improve daily), Optimize (aim for perfection).
- Focus on people and processes equally.
00:16:46 – Why Must Leaders Champion Quality?
- Quality must be CEO-driven—not siloed.
- Example: Caterpillar’s growth after direct leadership on quality.
RESOURCES:
Learn more about Subir Chowdhury: LinkedIn
Enjoyed this podcast?
Meet Subir Chowdhury, one of the world’s most influential management thinkers, author of “The Difference” and a true pioneer in the field of quality. His journey from IIT Kharagpur to becoming a global authority is inspiring. Share your thoughts in the comments and spread these insights with friends!
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Profile
- Grandfather’s lesson: Value knowledge (pen) over short-term gain (coin).
- Built early connections with top thinkers through persistent outreach.
- Breakthrough: Gained mentorship from global quality leaders through relentless effort.
