Supporting the New-age Artisans | Neelu Gupta

Neelu Gupta | Founder | NameSake – Crafted with Love |

Neelu is a new-age Artist who loves to experiment with multiple media in her artworks. She is an entrepreneur, art mentor and mother.
As a freelance art consultant, she started my entrepreneurial journey with TIMES OF INDIA. After spending a few years as a freelancer, Gupta started incorporating her vision and knowledge to design her product range and establish her brand.

Podcast

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Overview

Neelu Gupta, crafted with love, is a NameSake that makes ordinary art extraordinary. Gupta tells us about the sustainable alternatives currently available to replace toxic ones. Also, she tells us about the challenges faced by sellers to meet the right customers.

00:34- About Neelu Gupta and her journey.

Neelu is a new-age Artist who loves to experiment with multiple media in her artworks. She is an entrepreneur, art mentor and mother.
As a freelance art consultant, she started my entrepreneurial journey with TIMES OF INDIA. After spending a few years as a freelancer, Gupta started incorporating her vision and knowledge to design her product range and establish her brand.
Being an art entrepreneur, Neelu loves to promote the folk-art forms of the state of Chhattisgarh, where she was born & brought up, so you can find a mix of tradition, nature and culture in her work.

13:38- What is ODOP?

The scheme adopts the One District One Product (ODOP) approach to reap the benefit of scale in procuring inputs, availing standard services and marketing products.
ODOP for the scheme will provide the framework for value chain development and alignment of support infrastructure.
There may be more than one cluster of ODOP products in one district. There may be a cluster of ODOP products consisting of more than one adjacent district in a State.
The ODOP product could be a perishable Agri produce, cereal-based product, or a food product widely produced in a district and allied sectors.

15:50- Tell us about Namesake and how it is helping artisans.

I established my brand, “NAMESAKE-CRAFTED WITH LOVE”, in 2018, where I am committed to delivering customized quality products for Home Improvement, exclusively 3D murals, personalized wall decor accents, Stone carvings and ECO-FRIENDLY MUD GANPATI SCULPTURES.
As the Brand explains itself, we convert your imagination into a unique art piece with lots of love & passion. Because everyone is unique in their way.
We understand this and curate every artwork by giving it a personal touch to mirror your personality.
Tasteful conceptualization and perfect execution is the key to our brand.

05:15- What is Orissa ka, Patra Chitra?

Pattachitraevolved from Sanskrit. When broken down into two parts, Patta means cloth, and Chitra means picture.
It is a picture painted on a piece of cloth. This form of art is closely related to the cult of Shri Jagannath and the temple traditions in Puri.
For Pattachitra painting, the Chitrakars follow a traditional process of preparing the canvas. A gauze-like fine cotton cloth is coated with white stone powder and gum made from tamarind seeds.
The gum of the Katha tree is the chief ingredient, used as a base for making different pigments by adding available raw materials.

RESOURCES:

You can connect with Neelu Gupta | on LinkedIn

Visit: https://namesakecreations.com/home

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Profile

Neelu is a new-age Artist who loves to experiment with multiple media in her artworks. She is an entrepreneur, art mentor and mother.
As a freelance art consultant, she started my entrepreneurial journey with TIMES OF INDIA. After spending a few years as a freelancer, Gupta started incorporating her vision and knowledge to design her product range and establish her brand.
Being an art entrepreneur, Neelu loves to promote the folk-art forms of the state of Chhattisgarh, where she was born & brought up, so you can find a mix of tradition, nature and culture in her work.