Phillip J. Clayton | Brand Consultant; Strategic Advisor; Brand & Marketing Design Judge
- Phillip is a Brand Consultant, a Strategic Advisor, and a Brand and Marketing Design Judge.
- He is a member of the PAC Global Leadership Awards’ International Judging Commission.
Podcast
Overview
In this episode of ‘The Brand Called You’, Phillip J. Clayton, a seasoned brand consultant and design expert, delves into the complexities of branding in the modern age. He explores the key elements that define a strong brand, the impact of digital transformation, and the critical role of storytelling in building lasting customer relationships. Join now to look at the art and science of branding, making it an essential listen for anyone interested in mastering brand strategy.
[00:34] – About Phillip J. Clayton
- Phillip is a Brand Consultant, a Strategic Advisor, and a Brand and Marketing Design Judge.
- He is a member of the PAC Global Leadership Awards’ International Judging Commission.
[02:36] – What are some key elements that define a strong brand in today’s market?
- Good business and product management.
- Value, extended experiences, and consumer engagement.
- Awareness, knowledge, commitment, and supply chain management.
[09:17] – What are the differences in branding strategies when it comes to B2B versus B2C?
- B2B branding focuses on decision-makers and solving big, expensive problems.
- B2C targets the end consumer’s needs.
- The strategies are similar but tailored to different targets, with B2B focusing on investment and returns and B2C on individual consumer needs.
[12:27] – What advice would you give to start startups looking to build their brand from the ground up?
- Focus on business management and product development.
- Define your brand through consumer perception, aligning with your target audience.
- Writing a philosophy and manifesto helps in defining the brand and guiding its growth.
RESOURCES:
Learn more about Phillip J. Clayton: LinkedIn
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Profile
- Phillip is a Brand Consultant, a Strategic Advisor, and a Brand and Marketing Design Judge.
- He is a member of the PAC Global Leadership Awards’ International Judging Commission.
