Srikanth Acharya | CEO and Founder, OffiNeeds.com
- Srikanth is the chief executive officer and founder of OffiiNeeds.com, which is a leading Indian corporate gifting and custom merchandise company.
- He started his career as an engineer with Infosys.
Podcast
Overview
In today’s competitive business landscape, forging meaningful relationships with clients, partners, and employees has become more important than ever. One powerful way to cultivate and nurture these connections is through the art of corporate gifting. In this episode, we delve into the fascinating world of the corporate gifting industry. Join us as we uncover the intricacies and nuances involved in selecting the perfect gifts that resonate with recipients and convey the right message.
[00:35] – About Srikanth Acharya
- Srikanth is the chief executive officer and founder of OffiiNeeds.com, which is a leading Indian corporate gifting and custom merchandise company.
- He started his career as an engineer with Infosys.
[02:00] – What have been some challenges and learnings that you have faced in the early days? How did you overcome them?
- In 2005, terms like entrepreneurship and startups were unfamiliar. Leaving a stable job to start a business was seen as crazy.
- My initial customers were friends from different software companies. I connected with their HR and admin managers.
- The early years were relatively smooth as people supported my decision to leave a comfortable job. However, in 2008, the market took a downturn.
- Corporate gifting slowed down, but we persevered in the entrepreneurial grind. We learned to hustle and adapt to different market segments.
[08:28] – What are some innovative or unique products that you have as a part of the corporate gifting program?
- One category is merchandise, which refers to products like t-shirts, jackets, backpacks, speakers etc.
- The list requires extensive research. We have a team which is focused on catalog management on identifying new categories, new products and new brands that are coming into the market that will fit well into the gifting segment.
- The current biggest trend is sustainable products. There is a lot of demand for products that are made from recycled plastics or recycled fabrics.
RESOURCES:
You can connect with Srikanth Acharya : LinkedIn
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Profile
- Srikanth is the chief executive officer and founder of OffiiNeeds.com, which is a leading Indian corporate gifting and custom merchandise company.
- He started his career as an engineer with Infosys.
