Nav Thethi | Digital CX Evangelist, Author, Speaker, Influencer
- Nav is a digital CX evangelist.
- He is an author, a speaker and an influencer.
Podcast
Overview
In this engaging conversation, we delve into the world of digital customer experiences with Nav Thethi, a renowned digital CX evangelist, author, and influencer. Join us as we uncover the key elements of crafting compelling web and digital experiences, the role of data in shaping these experiences, and the future of voice interfaces.
[00:33] – About Nav Thethi
- Nav is a digital CX evangelist.
- He is an author, a speaker and an influencer.
- Nav is the lead for the Web and Digital experience at Hitachi.
[04:05] – How do you incorporate user experience or UX design into digital products and services?
- It is not a one-size-fits-all solution.
- It involves a combination of understanding both the customers and the internal strengths of the company.
- The process includes gathering data from research, understanding customer preferences, and adapting to changes in the market and industrial influences.
[08:51] – How do you approach content strategy?
- It involves focusing on delivering clear and concise messages to users.
- I believe in the principle of “less is more.”
- The focus remains on sharing relevant information that is directly applicable to the user and providing a clear call to action.
- The content strategy centers on delivering one message per interaction and one call to action per communication point in the user’s journey.
[21:40] – Three lessons for the audience.
- Focus on Impact: Instead of trying to do everything, prioritize actions that have the most significant impact.
- Know Your Customer: Understanding your customers and their needs is crucial.
- Stay Connected with Basics: While technology evolves rapidly, do not disregard the importance of fundamental concepts and principles.
RESOURCES:
You can connect with Nav Thethi: LinkedIn
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Profile
- Nav is a digital CX evangelist.
- He is an author, a speaker and an influencer.
- Nav is the lead for the Web and Digital experience at Hitachi.
