Prof. Hubert Rampersad | Author, Authentic Personal Branding

Prof. Hubert Rampersad | Author, Authentic Personal Branding

  • Professor Rampersad is the Founder of the Centre of Excellence in Purpose-Driven Design Innovation.
  • He is the author of several books, including, “Authentic Personal Branding.”

Podcast

Overview

In today’s competitive world, building an authentic personal brand is crucial for long-term success. Prof. Hubert Rampersad, author of Authentic Personal Branding, outlines a powerful four-step process to help individuals define and sustain their personal brand. He emphasises that aligning behaviour with personal values, maintaining integrity, and fostering emotional intelligence are key elements to sustaining a strong personal brand. Join now to learn more about the process and build your authentic personal brand. 

[00:36] – About Prof. Hubert Rampersad

  • Professor Rampersad is the Founder of the Centre of Excellence in Purpose-Driven Design Innovation.
  • He is the author of several books, including, “Authentic Personal Branding.”
  • He is also the author of a book titled, “Ecodesign Thinking for Personal, Corporate and Social Innovation.”

[03:40] – What are some core principles that you have written about for authentic personal branding?

  • The core principles include starting with personal values.
  • Define your personal purpose and ensure alignment between your personal purpose and your actions.
  • The process of defining an authentic personal brand involves four steps.
  • Identifying and designing yourself by defining your personal mission, vision, and key roles.
  • Translating your personal purpose into a personal brand.
  • Creating a well-balanced action plan is termed a personal innovation strategy.
  • Implementing the plan to make the brand sustainable.

[10:04] – What is the role of personal integrity when it comes to personal authentic branding?

  • Personal integrity is crucial as it ensures alignment between your purpose and actions.
  •  It prevents acting in conflict with your conscience and forms the foundation for empathy, which is vital for authentic personal branding.

[16:20] – How can someone rebuild their personal brand after a setback or a failure?

  • Learning from mistakes and continuously improving helps rebuild a personal brand. 
  • The process involves creating a personal innovation strategy, overcoming challenges, and staying emotionally and physically strong.

RESOURCES:

Learn more about Prof. Hubert Rampersad: LinkedIn

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Profile

  • Professor Rampersad is the Founder of the Centre of Excellence in Purpose-Driven Design Innovation.
  • He is the author of several books, including, “Authentic Personal Branding.”
  • He is also the author of a book titled, “Ecodesign Thinking for Personal, Corporate and Social Innovation.”

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