Ron Johnson | Managing Director and Co-founder, Blueprint Creative
- Ron is the Managing Director and Co-founder of Blueprint Creative.
- He is the author of a book titled, “Tighten Your Shoelaces: How the World’s Leading Companies Defend and Grow Their Brands During a Crisis.”
Podcast
Overview
In the ever-evolving business landscape, the synergy between branding and human resources has emerged as a powerful catalyst for success. At the forefront of this intersection is Ron Johnson, the distinguished Co-founder and Managing Director of Blueprint Creative. Join us on a journey through the dynamic realms of branding and HR as Ron Johnson shares his expertise, offering a nuanced understanding of how these two pillars collaborate to navigate the challenges of the modern business landscape.
[00:36] – About Ron Johnson
- Ron is the Managing Director and Co-founder of Blueprint Creative.
- He is the author of a book titled, “Tighten Your Shoelaces: How the World’s Leading Companies Defend and Grow Their Brands During a Crisis.”
[02:22] – Help us understand the concept of ‘Branding’ + ‘HR’.
- Conventional branding used to be solely focused on the customer.
- Modern companies understand the importance of engaging employees.
- HR professionals are crucial in defending the brand because disengaged employees can undermine even the most clever marketing campaigns.
[16:28] – Explain your six keys of the branding equation. How do they synergize branding and HR efforts?
- Start with the end in mind.
- Tell a compelling brand story.
- Build an engaged village.
- Anchor your culture in place.
- Build a remarkable branding environment.
- Measure, monitor and refine.
RESOURCES:
Learn more about Ron Johnson: LinkedIn
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Profile
- Ron is the Managing Director and Co-founder of Blueprint Creative.
- He is the author of a book titled, “Tighten Your Shoelaces: How the World’s Leading Companies Defend and Grow Their Brands During a Crisis.”
