Rajesh Kumar, VP Marketing, UiPath, India and South Asia
Rajesh is currently Vice President, Marketing for UiPath India & South Asia. His career mirrors the evolution of the technology sector in the Asia Pacific. For nearly three decades, he has led marketing, sales, Operations & strategy companies like SAP, Microsoft, Perfetti Van Melle, and Pernod Ricard. He also co-founded LeadThink.org, a knowledge-based startup
Podcast
Overview
Passion, creativity, curiosity all these words define youngsters but apparently when one gets into the churn of life, going to office daily even for something that you were passionate about maybe years ago, can go boring. The repetition makes it mundane, making people want to either resign or switch at least. While the individual wants to bring something new to the table, where are the time and energy?
As the world moves faster, technology develops at a more aggressive speed and today, here we are. There are firms that work to suck out the mundaneness of the day and make a robot do it.
This in the long run not only impacts the productivity of a particular work, but an individual continues to enjoy the work and continues to implement the lost creativity. Such is the work of UiPath, a company that works on the B2B model, a business that is meant to help other businesses.
Moreover, ingenious minds who do quit jobs, know their passion, implement it in start-ups have a lot to learn when it comes to technology and its branding and marketing. It isn’t easy to start from scratch but what are the important points that one must ponder on. Let’s dive into it.
We have today with us the experienced Vice President of the UiPath India region to not only make us understand the world of Brand marketing but also the nitty grittiest of how important Branding is and how does it benefit in long run.
About Rajesh Kumar:
Rajesh Kumar, an inquisitive mind that adheres to marketing and its likes is the Vice President of UiPath for the Indian and South Asian region. He has earlier spent time with other organizations like SAP, Microsoft, Perfetti Van Melle, and Pernod Ricard.
About Ui Path:
UiPath was started in 2005 as a 10-people team based in Bucharest, led by Daniel Dines. While today it is the world’s leading Robotic Process automation company, in the beginning, the team just outsourced automation libraries and software to some of the world’s biggest companies.
The main aim in simplest words is to oust the mundane mood of office space, by making robots do the process that apparently needs to be done daily in the same manner. In 2015, UiPath launched free courses for UiPath Academy and also started teaching RPA to over 35,000 now certified developers, propelling our rocketship growth.
Discussion:
Rajesh Kumar who has elite experience of working with firms that work in luxury goods to tech-based to end consumer-based, Mr. Kumar knows his way through the marketing world. Explaining how UiPath came into being, Mr. Kumar talks about UiPath as a successful example of Brand Marketing and further how important it is especially for start-ups.
‘Brands are living things… As the thinking evolves the brand must continue to evolve’ says
Mr. Kumar has a strong belief in Brand marketing. He says marketing is the most important function along with the product, if one is to build large phenomenal generational organizations, one must build a longer-term strategy for marketing that vibes with the audience and the purpose for the world.
While he also discusses the importance of one on one marketing and account-based engagement when it comes to B2B companies, he feels that although most people feel that B2B tech brands Function sells themselves, the brands that spend time and effort to build the brand see a higher return of investment; everything land better if you have better brand recognition.
He says, being a brand means being a responsible citizen of the world that cares about what people care about. Furthermore, he thinks for a brand it is not just the talk that matters but the walk equally matters. ‘ Being sensitive, do something that matters taking a stance, all comes into count when building a brand’, he added.
He also feels that the evolving digital scenario has made the task easier and more viable when it comes to marketing in Business to Business model. Running a successful B2B based company as the VP, Mr. Kumar also shares his experience, his milestones and also gives a piece of advice to the youngsters who are stepping into the corporate world.
Profile
Rajesh is currently Vice President, Marketing for UiPath India & South Asia. His career mirrors the evolution of the technology sector in the Asia Pacific. For nearly three decades, he has led marketing, sales, Operations & strategy companies like SAP, Microsoft, Perfetti Van Melle, and Pernod Ricard. He also co-founded LeadThink.org, a knowledge-based startup
Rajesh is a strong advocate of B2B marketing and is a regular speaker at Industry/marketing conferences. He sits on APAC CMO Council advisory board, India Board of the Marketing Society, Board Advisor for BD Foundation- a nonprofit fostering inclusion.
