Sattar Khan, Global Brand Strategy Consultant and Creator of Strategygrams
- Sattar Khan is a global brand strategy consultant and the creator of Strategygrams, a visual tool for delivering strategic insights.
- He has over 30 years of experience working at top advertising agencies like J. Walter Thompson and McCann.
Podcast
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Overview
In this insightful episode of “The Brand Called You,” Ashutosh Garg speaks with global brand strategy consultant Sattar Khan about his journey through the world of advertising and brand strategy. He discusses the crucial elements of brand significance, salience, and superiority, as well as the importance of relevance in today’s competitive market. He also talks about how brands must adapt to the changing digital landscape, utilize generative AI, and embrace storytelling to engage consumers.
00:35- About Sattar Khan
- Sattar Khan is a global brand strategy consultant and the creator of Strategygrams, a visual tool for delivering strategic insights.
- He has over 30 years of experience working at top advertising agencies like J. Walter Thompson and McCann.
- Sattar is known for his expertise in developing successful global brand strategies that focus on making brands significant, salient, and superior in the eyes of customers.
15:27- What role does storytelling play in building a brand, brand’s global identity?
- Storytelling helps create meaning and shape perception around the brand’s offering.
- The brand’s narrative justifies the value proposition and experience for the customer, which is crucial as the brand’s control over messaging has become more diffused.
- Losing a compelling brand narrative can create dissonance for customers and open opportunities for competitors to introduce a new narrative.
22:15- How does your book facilitate cross-functional team alignment for brand objectives?
- If you ask other people to pick three to five of these Strategygrams that represent the issue that the brand is facing, you’ll realize that the mental narrative that you had is not the mental narrative they had.
- Strategygrams give you stimuli for thinking visually, expressing visually, and then making changes with the normal processes of strategic thinking, comparing, connecting, and componentizing.
- This is stimuli for getting the thinking out from the limited cognitive space that we all have out there visually.
RESOURCES:
Learn more about Sattar Khan: LinkedIn
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Profile
- Sattar Khan is a global brand strategy consultant and the creator of Strategygrams, a visual tool for delivering strategic insights.
- He has over 30 years of experience working at top advertising agencies like J. Walter Thompson and McCann.
- Sattar is known for his expertise in developing successful global brand strategies that focus on making brands significant, salient, and superior in the eyes of customers.
