Gil Rogers, Founder, GR7 Marketing; Fractional CMO guiding EdTech to Grow Revenue
- Gil is a fractional CMO guiding Edtech to grow revenue.
- He is also a recognized leader in higher education enrollment management and marketing.
Podcast
Overview
In this insightful episode of The Brand Called You, Gil Rogers reveals how fractional CMO services can revolutionize marketing for EdTech startups, offering strategic insights, cost-effective solutions, and innovative storytelling approaches.
00:32- About Gil Rogers
- Gil is a fractional CMO guiding Edtech to grow revenue.
- He is also a recognized leader in higher education enrollment management and marketing.
03:04- Tell me a little bit about how a fractional CMO works, and how edtech startups can benefit from your model.
- A fractional CMO works part-time for multiple companies, offering high-level marketing expertise without the cost of a full-time CMO.
- Edtech startups benefit by gaining access to strategic leadership, marketing resources, and a network of specialists at a more affordable price.
- This model allows startups to execute comprehensive marketing plans, including content, events, and advertising, without the financial burden of a full-time, high-salaried marketing executive.
11:16- How important are data and analytics when it comes to developing marketing strategies for companies, and how do you leverage data?
- Data and analytics are important, but trust and emotional connection often outweigh technical features in the buying cycle.
- Buyers, especially in higher education, may prioritize ease of use and personal relationships over superior data or product features.
- Social media isn’t a key factor in reaching educational decision-makers, as trust and emotional connections are more critical for this audience.
RESOURCES:
Learn more about Gil Rogers: LinkedIn
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Profile
- Gil is a fractional CMO guiding Edtech to grow revenue.
- He is also a recognized leader in higher education enrollment management and marketing.
