Hrishikesh Bhattacharyya | Management Consultant, Teacher and Author; Former Senior VP, Unilever
- Hrishikesh is a management consultant, a teacher and an author.
- He is a former Senior Vice President of Unilever.
Podcast
Overview
In this episode of “The Brand Called You,” esteemed guest Hrishikesh Bhattacharyya, a seasoned management consultant and strategic thinker, delves deep into the dynamic landscape of business strategy. Hrishikesh unravels the evolution of strategy, emphasising the criticality of innovation, ethical alignment, and navigating unforeseen disruptions. Join us as he shares invaluable insights on crafting successful business strategies in an ever-evolving global landscape.
[00:34] – About Hrishikesh Bhattacharyya
- Hrishikesh is a management consultant, a teacher and an author.
- He is a former Senior Vice President of Unilever.
- He is a visiting faculty of Strategy at the Ross School of Business in Michigan.
- Hrishikesh has co-authored several scholarly papers with Dr CK Prahlad.
- His forthcoming book is titled, Embrace the Future – the soft science of business transformation.
[04:12] – What are some critical elements of a successful business strategy?
- The most crucial aspect of a successful business strategy begins with articulating your objectives.
- Knowing what you want to achieve forms the foundation for strategy.
- It’s not merely about crafting a new strategy but understanding the ultimate destination you’re striving for within your business.
[11:19] – How have you seen strategy evolve and what trends are you seeing?
- Strategy has evolved significantly, originating from war to sports, and later to industry and competition.
- However, the current trend suggests a shift toward focusing on the future, particularly in finding new markets and disrupting existing ones.
- The future of strategy appears to revolve around a comprehensive understanding of consumer needs, leveraging collaboration, and working on a 360-degree interface.
[25:43] – How can businesses align ethics and sustainability goals with their overall strategic objectives?
- Aligning ethics and sustainability goals with strategic objectives is crucial.
- Upholding ethical values doesn’t hinder success but rather enhances it.
- Businesses prioritising ethics tend to foster a culture of respect and retain quality talent, making it a cornerstone for sustainable success.
[28:05] – Lessons for the audience.
- Don’t be confined by past strategies.
- Think futuristically and work backwards to create a pathway to your goals.
- Don’t solely aim for large market shares.
- Focus on redefining your market to ensure continual growth.
RESOURCES:
Learn more about Hrishikesh Bhattacharyya: LinkedIn
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Profile
- Hrishikesh is a management consultant, a teacher and an author.
- He is a former Senior Vice President of Unilever.
- He is a visiting faculty of Strategy at the Ross School of Business in Michigan.
- Hrishikesh has co-authored several scholarly papers with Dr CK Prahlad.
- His forthcoming book is titled, Embrace the Future – the soft science of business transformation.
