Jim Heininger, Founder & Principal, The Rebranding Experts
- Jim is the founder and principal of the Rebranding Experts.
- He is a growth communicator, a change architect, and a rebranding evangelist.
Podcast
Overview
In this episode of The Brand Called You, Jim Heininger, the founder of Rebranding Experts, shares his extensive experience and insights into rebranding, highlighting how it acts as a strategic growth accelerator. From defining rebranding beyond just marketing to the roles of leadership and employees, Jim discusses why businesses must embrace change for future success. He also dives into real-life examples, such as Jaguar’s bold rebranding decision, and how companies can avoid common mistakes.
00:35- About Jim Heininger
- Jim is the founder and principal of the Rebranding Experts.
- He is a growth communicator, a change architect, and a rebranding evangelist.
08:58- What do you mean by rebranding as a growth accelerator?
- Rebranding is seen as a strategic growth accelerator across the enterprise.
- It involves engaging all departments to capitalize on the rebranding process and improve areas like customer service and operations.
- The goal is to leave behind outdated practices and create dynamic new ways to drive growth.
19:32- What is the impact of technology on rebranding in the age of social media?
- Technology enables public expression of support or opposition to rebranding efforts.
- Social media quickly amplifies criticism, as seen with Twitter’s rebranding to X and Jaguar.
- Proactive communication and anticipating criticisms can help mitigate backlash and leverage social media to promote rebranding.
RESOURCES:
Learn more about Jim Heininger: LinkedIn
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Profile
- Jim is the founder and principal of the Rebranding Experts.
- He is a growth communicator, a change architect, and a rebranding evangelist.
