Deepak Narayanan | Founder & CEO, Practus
- Deepak is the Founder and Chief Executive Officer of Practus, an organisation which is on a mission to disrupt the consulting industry to help customers solve business problems.
- He is a Chartered Accountant and has worked with Deloitte and Ernst & Young.
Podcast
Overview
In an evolving business landscape, consulting services must deliver measurable, impactful results. Deepak Narayanan, CEO of Practus, is pioneering this shift by focusing on an ROI-driven model that guarantees tangible improvements in profitability, cash flow, and enterprise valuation. Practus uses a blend of technology, operational expertise, and a framework centered around return on investment to help businesses achieve significant outcomes, with some clients seeing up to 25x ROI. This results-oriented approach is reshaping the consulting industry, moving beyond strategy to deliver real, operational excellence and drive sustainable business growth across diverse sectors.
[00:49] – About Deepak Narayanan
- Deepak is the Founder and Chief Executive Officer of Practus, an organisation which is on a mission to disrupt the consulting industry to help customers solve business problems.
- He is a Chartered Accountant and has worked with Deloitte and Ernst & Young.
[10:21] – Can you explain the ROI framework Practus uses?
- The ROI framework breaks down business functions (like supply chain or logistics) and assigns measurable values to key performance areas, such as logistics cost reduction.
- These values are tracked throughout the engagement, and the company commits to delivering a specific ROI, which is visible to clients through digitised dashboards.
[16:09] – How does Practus ensure consistency in quality across different countries?
- Practus uses a project management and quality assurance tool to track progress and quality across geographies.
- We focus on behaviours, such as ensuring regular reviews and meetings with sponsors.
- We also work on-site with clients to better understand the local culture and dynamics, and they have a pool of consultants spread across various regions who are assigned based on their suitability for the specific project.
[21:12] – What are your thoughts on the future of the consulting business, and where do you see Practus in this whole game plan?
- The consulting industry is set for major disruption.
- The focus of strategy consulting firms has shifted from strategy to operational consulting.
- The companies will continue to become more knowledgeable and consulting firms will need to adapt to provide more operational and hands-on solutions rather than purely strategic advice.
RESOURCES:
Learn more about Deepak Narayanan: LinkedIn
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Profile
- Deepak is the Founder and Chief Executive Officer of Practus, an organisation which is on a mission to disrupt the consulting industry to help customers solve business problems.
- He is a Chartered Accountant and has worked with Deloitte and Ernst & Young.
