Insights from Patrícia Santos, Co-Founder & Chairwoman of Zome”

Insights from Patrícia Santos, Co-Founder & Chairwoman of Zome”

• Ashutosh Garg introduces Patrícia Santos, a prominent entrepreneur from Portugal.
• Highlights Patrícia’s roles at Zome and as the Portugal country chair of G100 Women Leaders in Wing Leadership and Entrepreneurial Education.

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Exploring the Real Estate Revolution with Patrícia Santos on TBCY

In this blog, we delve into the key highlights of their discussion, focusing on Patrícia’s inspiring journey and innovative approaches in the real estate sector.

Introduction of Patrícia Santos

[00:00:08] – Who is Patrícia Santos?

• Ashutosh Garg introduces Patrícia Santos, a prominent entrepreneur from Portugal.
• Highlights Patrícia’s roles at Zome and as the Portugal country chair of G100 Women Leaders in Wing Leadership and Entrepreneurial Education.

Patrícia’s Diverse Career Journey

[00:00:53] – What sparked Patrícia’s interest in Real Estate?

• Patrícia shares her multifaceted career starting as a teenager helping her parents.
• She speaks about her engineering background and overcoming the fear of public speaking.
• Her transition from health and safety coordinator to project manager and, finally, to entrepreneurship in real estate.

The Genesis of Zome

[00:04:07] – What led Patrícia to start Zome?

• Story of a meaningful connection with a real estate agent in Lisbon involving a rubber chicken.
• The realization that real estate is about personal connections, not just transactions.
• Founding a real estate company initially as a franchisee and later rebranding to Zome.

Challenges in Establishing Zome

[00:06:24] – What were the challenges in establishing Zome?

• Overcoming the challenge of rebranding and retaining a large team.
• Importance of clear communication, vision, and inspiration in retaining agents and building the brand.

Innovative Practices at Zome

[00:08:14] – How does Zome utilize Bitcoin in real estate transactions?

• Insights into Zome’s pioneering use of Bitcoin for property deeds.
• The process of working with notaries and regulatory bodies to facilitate legal Bitcoin transactions.

[00:09:38] – How does Zome balance innovation and human relationships?

• Technology at Zome aims to serve people, not replace them.
• The development of Zome Now, an online property-buying tool launched during COVID-19.

Women in Real Estate

[00:11:32] – What are the unique challenges women face in real estate, and how is Zome addressing them?

• Gender balance within Zome: 52% women overall, with 50% in leadership roles.
• Equal treatment of talent, irrespective of gender, age, or race.

The Role of Technology

[00:13:34] – What role does technology play in Zome’s operations?

• Technological innovations designed in-house to streamline operations.
• Importance of having an integrated platform for managing real estate business processes.

[00:15:35] – What is the future of real estate with blockchain and cryptocurrencies?

• The potential of blockchain to revolutionize real estate beyond cryptocurrencies.
• Envisioning tokenized real estate properties and streamlined processes through blockchain technology.

Recognitions and Workplace Culture at Zome

[00:18:03] – How does Zome maintain a positive work environment?

• Focus on personal development and entrepreneurial growth for real estate agents.
• The philosophy of Zome as a startup incubator rather than a traditional agency.

Sustainability Initiatives

[00:20:03] – What sustainability initiatives has Zome implemented?

• Digitalization to reduce paper usage.
• Emphasis on social sustainability through reskilling and upskilling of diverse age groups.

Personal Insights

[00:22:16] – How does Patrícia incorporate the qualities of a dolphin in her leadership?

• Strength coupled with kindness is central to her leadership approach.
• Facing challenges head-on and striving for continuous self-improvement.

RESOURCES:

Learn more about  Patrícia Santos : Linkedin

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Thanks for listening! 

• • Patrícia shares her multifaceted career starting as a teenager helping her parents.
  • She speaks about her engineering background and overcoming the fear of public speaking.
  • Her transition from health and safety coordinator to project manager and, finally, to entrepreneurship in real estate.