Dr. Susan Hetrick, Founder, Zuhra; Organisational Psychologist, Workplace Culture Consultant
- Susan is the founder of Zuhra.
- She’s an organizational psychologist and a workplace culture consultant.
Podcast
Overview
In this insightful episode of The Brand Called You, Dr. Susan Hetrick, founder of Zuhra and expert in organizational psychology, shares her extensive experience in transforming toxic work environments into thriving, respectful workplaces. From her groundbreaking Respect Framework to practical strategies for managing culture during crises, Dr. Hetrick provides valuable advice for leaders and HR professionals aiming to build and sustain positive organizational cultures. Tune in to learn how to enhance workplace respect, tackle toxic behaviors, and lead with empathy.
00:35- About Dr. Susan Hetrick
- Susan is the founder of Zuhra.
- She’s an organizational psychologist and a workplace culture consultant.
- She’s also the author of a book titled Toxic Organizational Cultures and Leadership: How to Build and Sustain a Healthy Workplace.
06:32- What steps can organizations take to start moving towards a more healthy culture?
- Implement the Respect Framework: Use it to measure and role model company values and address toxic culture.
- Evaluate and Act on Feedback: Conduct engagement surveys and address issues from whistleblowers.
- Address Toxicity Proactively: Identify and intervene in pockets of toxic culture to prevent its spread.
23:13- What are some of the emerging trends in human resources that you believe will shape the future of work?
- Artificial Intelligence (AI): Transforming job roles and work processes, creating new job categories.
- Culture and Organizational Psychology: Essential for organizational sustainability and success.
- Evolving Job Market: New roles and skills emerging that were not anticipated 15 years ago.
RESOURCES:
Learn more about Dr. Susan Hetrick: LinkedIn
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Profile
- Susan is the founder of Zuhra.
- She’s an organizational psychologist and a workplace culture consultant.
- She’s also the author of a book titled Toxic Organizational Cultures and Leadership: How to Build and Sustain a Healthy Workplace.
