Jay Jain, Co-Founder, Astute Group; President, TiE Madhya Pradesh

Jay Jain, Co-Founder, Astute Group; President, TiE Madhya Pradesh

  • Jay Jain is the Co-Founder of Astute Group.
  • He is also the President of TiE Madhya Pradesh.

Podcast

Overview

In this episode of The Brand Called You, Jay Jain, Co-Founder, of Astute Group, discusses his 30-year entrepreneurial journey from starting in his family’s traditional business at age 14 to pioneering mobile and digital innovation. He shares how he and his brother disrupted the value-added services market. Jay explains his approach to building successful teams in tier-2 cities, emphasizing respect and talent development. He discusses the critical role of mentorship in risk management and scaling decisions, drawing insights from both modern business practices and ancient wisdom. Jay also shares his philosophy of balancing the three Ps – Professional, Personal, and Parivaar (family) life.

00:30- About Jay Jain

  • Jay Jain is the Co-Founder of Astute Group.
  • He is also the President of TiE Madhya Pradesh.
  • Jay has founded 14 companies across mobile and IOT in various sectors including IT, Digital Content, Mobile Apps Product Portfolio, and FinTech.

11:43- How do you manage risk and uncertainty, especially when you are exploring new concepts in these rapidly evolving industries?

  • Mentors are invaluable for managing risk and gaining perspective, as they have more experience and can see further ahead than you, providing critical insights for decision-making.
  • My mentor’s advice to charge one rupee per day for a Ganesh Puja app transformed the business model and scaled the revenue from ₹70,000 to ₹33 crore.  
  • While free advice is helpful, paying for professional mentorship ensures tailored guidance and enables significant scaling and disruption in your business.

17:44- Tell me what techniques or habits have helped you to achieve harmony between professional, personal, and family commitments.

  • The 3P framework—Personal, Professional, and Parivaar (Family) life—is about recognizing that personal time encompasses all 24 hours, as your self is always present in every aspect of life.
  • The concept of *Sakshi Bhav* teaches that by observing and understanding yourself deeply, you can manage your family, friends, and professional life more effectively.  
  • The key principle is that self-awareness and self-management reflect outwardly, enabling harmony and balance in both personal and professional relationships.  

RESOURCES:

Learn more about Jay Jain: LinkedIn 

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Profile

  • Jay Jain is the Co-Founder, of Astute Group.
  • He is also the President of TiE Madhya Pradesh.
  • Jay has founded 14 companies across mobile and IOT in various sectors including IT, Digital Content, Mobile Apps Product Portfolio, and FinTech.

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