James Stephan-Usypchuk, Chief Marketing Officer, TriPhoenix Partners and Njord Venture Group
- James is the Chief Marketing Officer of TriPhoenix Partners and the Njord Venture Group.
- He’s a marketing strategist and an AI enthusiast who is deeply involved in leveraging artificial intelligence for business growth and lead generation.
Podcast
Overview
In this episode of The Brand Called You, James Stephan, an advertising and marketing guru with a deep understanding of AI’s impact on business growth shares his early entrepreneurial journey to his expertise in AI-driven lead generation and psychometric profiling, James shares insights on leveraging technology ethically in marketing campaigns. He discusses how startups and Fortune 500 companies can benefit from AI and the leadership principles that have shaped his success.
00:40- About James Stephan-Usypchuk
- James is the Chief Marketing Officer of TriPhoenix Partners and the Njord Venture Group.
- He’s a marketing strategist and an AI enthusiast who is deeply involved in leveraging artificial intelligence for business growth and lead generation.
06:29- What are some of the common mistakes you have seen businesses make when it comes to Facebook advertising?
- Many businesses fail to create well-constructed funnels, leading to inefficient customer journeys and low conversion rates.
- Businesses often underinvest in marketing, resulting in cheap and ineffective solutions.
- Without a clear USP, customers struggle to understand what makes the business special.
18:37- How do you shift gears when you’re developing a marketing strategy for a Fortune 500 company versus a startup?
- Focus on optimizing existing infrastructure, enhancing strategies with AI, and improving lead quality and closing rates.
- Treat as a blank canvas; prioritize generating cash flow by targeting the lowest-hanging fruit and leveraging AI as the driving force.
- Fortune 500 emphasizes efficiency and refinement, while startups prioritize agility, growth, and market-fit strategies.
RESOURCES:
Learn more about James Stephan-Usypchuk: LinkedIn
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Profile
- James is the Chief Marketing Officer of TriPhoenix Partners and the Njord Venture Group.
- He’s a marketing strategist and an AI enthusiast who is deeply involved in leveraging artificial intelligence for business growth and lead generation.
