Unlocking Growth: Anne Lopez, Founder & CEO of Studio

Anne Lopez, Founder & CEO of Studio 790 Interior Design

Reflection on purpose, mission, and calling
Inspiration from risk-takers

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Overview

Welcome to this insightful episode of The Brand Called You featuring Anne Lopez, a respected leader in interior design from Miami, USA. Hosted by Ashutosh Garg, this conversation dives deep into Anne’s journey from luxury hospitality to entrepreneurship, her philosophies on leadership and growth, and her actionable advice for business owners.

Explore the highlights below, organized by key questions and moments.

00:59 — What was the defining moment that led Anne Lopez to leave a 20-year luxury hospitality career and start Studio 790 at age 40?

Reflection on purpose, mission, and calling
Inspiration from risk-takers
Self-realization despite a lack of formal design training
Desire to build and own a business

02:05 — How did Anne overcome imposter syndrome as a self-taught designer?

Confidence built through action and experience
Recognition of growth through client acquisition
Moving past imposter syndrome by focusing on progress and positive results

03:21 — What was the toughest phase in scaling Studio 790 from a dining room table to a multi-seven-figure firm?

Challenges and growing pains of business expansion
Decisions around hiring and organizational structure
Navigating unfamiliar territories in business

04:23 — What were the three strategic levers behind Studio 790’s 80% revenue growth in a single year?

Robust digital marketing initiatives (Pinterest, website, social media, and email)
Cultivating repeat and referral business
Leading with excellence and maintaining financial discipline
Maintaining a positive and service-oriented mindset

06:23 — What systems did Anne put in place to transition from designer to CEO?

Building the right team
Delegation, trust, and clear role definitions
Leveraging AI and technology
Recognizing that people are central to successful systems

07:31 — What is Anne’s philosophy on building and leading high-performance teams?

Establishing a clear value system and mission
Reinforcing brand values in daily operations
Building a culture grounded in joy and exceptional customer service

09:07 — What does “multiplying what’s in your hands” mean for business owners?

Strengthening client relationships for repeat business
Proactive follow-up and clear communication
Asking for opportunities instead of assuming clients will remember you

10:59 — How important is PR in scaling a design business?

PR enhances credibility rather than directly generating business
Long-term brand building through media exposure
Strong influence on client trust
Digital marketing platforms like Pinterest driving measurable results

12:37 — What do entrepreneurs often get wrong about social media and marketing?

Over-prioritizing social media in marketing strategies
Recognizing that visually appealing content does not always attract ideal clients
Understanding that social media should be a secondary or tertiary growth channel

RESOURCES:

Learn more about Ann Lopez: LinkedIn

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Anne says:
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