Sindhu Biswal, CEO & Co-Founder, Buzzlab
- Sindhu is the chief executive officer and co-founder of Buzzlab.
- He is a growth marketing expert with a proven track record in optimizing customer acquisition costs and enhancing performance marketing strategies to drive improved ROI.
Podcast
Overview
In this episode of The Brand Called You, Sindhu Biswal, CEO and Co-founder of Buzzlab dives deep into the dynamic world of growth marketing. Learn about optimizing customer acquisition costs, leveraging social media for trust, and crafting strategies that balance immediate results with sustainable growth. Don’t miss Sindhu’s journey and his expert advice on driving ROI through data-backed insights and AI-driven content solutions.
00:36- About Sindhu Biswal
- Sindhu is the chief executive officer and co-founder of Buzzlab.
- He is a growth marketing expert with a proven track record in optimizing customer acquisition costs and enhancing performance marketing strategies to drive improved ROI.
06:38- How do you approach optimization of customer acquisition costs, especially for startups who have limited budgets?
- Determine the “North Star metric” highly correlated with revenue, such as cost per first purchase or cost per qualified user.
- Optimize CAC across channels (e.g., YouTube, Instagram) and further refine based on creatives’ performance.
- Leverage data and tech attribution to continually optimize media and creative strategies.
20:03- What are some ways to make marketing teams more accountable for expense management and ROI?
- Divide the process into manageable funnels, sub-funnels, and OKRs to assign clear responsibilities.
- Use tailored metrics like retention rate for editors or CTR for designers to measure performance directly linked to their tasks.
- Focus on single, actionable metrics for each team member to track daily progress and accountability.
RESOURCES:
Learn more about Sindhu Biswal: LinkedIn
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Profile
- Sindhu is the chief executive officer and co-founder of Buzzlab.
- He is a growth marketing expert with a proven track record in optimizing customer acquisition costs and enhancing performance marketing strategies to drive improved ROI.
