Archana Dhankar, Marketing Leader, Influencer & Content Creator

Archana Dhankar, Marketing Leader, Influencer & Content Creator

  • Archana is a marketing leader, influencer, and content creator. 
  • She has formerly worked with Mimecast, Purplebricks, and EDB.

Podcast

Overview

Join us as we delve into the world of marketing with Archana Dhankar, a seasoned leader and influencer in the global marketing landscape. From her roots in digital marketing to crafting integrated campaigns that resonate internationally, Archana shares insights on brand storytelling, leveraging data analytics, and the future of marketing trends.

00:38- About Archana Dhankar

  • Archana is a marketing leader, influencer, and content creator. 
  • She has formerly worked with Mimecast, Purplebricks, and EDB.

14:26- What marketing trends do you think will shape the future of global marketing?

  • Emphasis on AI and Data Analytics: Continued integration into marketing strategies.
  • Rise of Video Content: Increasing usage due to lower production costs.
  • Adoption of AR/VR: Expected growth despite current limited utilization.

18:49- How do you maintain authenticity, while promoting your brands?

  • Portray brands authentically: Show products/services as genuinely used in real life.
  • Avoid superficial portrayal: Don’t prioritize aesthetics over real-life application.
  • Connect through genuine experiences: Share how products fit into your daily life authentically.

RESOURCES:

Learn more about Archana Dhankar: LinkedIn

Enjoyed this podcast?

If you learned new insights about brand storytelling, leveraging data analytics, and the future of marketing trends, subscribe and share it with friends! 

Love to give us 5 stars? ⭐⭐⭐⭐⭐ If you do, we’d love a review from you. Help us reach more people to keep them in the know as we talk to leaders, high achievers, and thought leaders from diverse backgrounds and nationalities. Excellence can come from anywhere; stay in the know, and hear from emergent high achievers and gurus.

Stay updated with what’s shaping the world today through the latest The Brand Called You Podcast episode. Follow us on iTunes, Spotify, and Anchor.fm.  

You can find us at:

Website: www.tbcy.in 

Instagram: http://bit.ly/3HO7N06 

Facebook:http://bit.ly/3YzJOaD 

Twitter: http://bit.ly/3wMBOXK 

LinkedIn: https://www.linkedin.com/company/tbcy/ 

YouTube: http://bit.ly/3jmBqfq 

Chingari: https://chingari.io/tbcypodcast 

Moj:http://bit.ly/3wOrmPv 

Josh: http://bit.ly/3WWP0nB 

Thanks for listening! 

Profile

  • Archana is a marketing leader, influencer, and content creator. 
  • She has formerly worked with Mimecast, Purplebricks, and EDB.

Leave a Reply

Your email address will not be published. Required fields are marked *