Prof Drew Boyd, Professor-Educator of Marketing and Innovation, University of Cincinnati
- Professor Boyd is a professor and educator of Marketing and Innovation at the University of Cincinnati.
- He is the host of the podcast Innovation Inside the Box.
Podcast
Overview
In a captivating interview, Professor Drew Boyd, a renowned educator of Marketing and Innovation at the University of Cincinnati, delves into the fascinating realm of luxury marketing and innovation. From decoding the essence of persuasion in business to navigating the challenges of fostering an innovation culture, Professor Boyd shares invaluable insights drawn from his extensive experience spanning various industries. Discover how emerging technologies like artificial intelligence are reshaping the landscape of innovation, and learn about the ethical considerations businesses must uphold in their pursuit of creativity. Uncover the secrets behind crafting premium experiences for consumers and the enduring trends shaping the future of luxury branding. Whether you’re a seasoned marketer or an aspiring entrepreneur, this conversation offers a wealth of wisdom to inspire your journey toward success in the ever-evolving world of luxury marketing and innovation.
00:34- About Prof Drew Boyd
- Professor Boyd is a professor and educator of Marketing and Innovation at the University of Cincinnati.
- He is the host of the podcast Innovation Inside the Box.
- He is the co-author of ‘Inside the Box: A Proven System of Creativity for Breakthrough Results’.
- He is also the author of ‘So You Want to Be a Professor: How to Land Your Dream Job in Academia,’ and ‘Adding Prestige to Your Portfolio: How to Use Creative Luxury Process to Develop Products Everyone Wants’.
07:57- What role do you see emerging technologies, playing in driving innovation in the future?
- Emerging technologies, particularly AI, will revolutionize innovation by significantly enhancing idea-generation processes.
- AI’s role extends beyond mere idea creation; it will also contribute to sensing environmental changes and gauging the relevance of various concepts over time.
- The integration of AI into innovation models aims to replicate and improve human cognitive processes, making innovation more routine and efficient.
22:27- What are some key trends you foresee in luxury product marketing in the coming years?
- Luxury marketing trends are not dictated by short-lived fads but rather stem from the enduring human desire for items of lasting value.
- The luxury industry prioritizes stability over rapid change, focusing on products that stand the test of time and are passed down through generations.
- During economic downturns, consumers exhibit a “flight to quality,” investing in premium goods that offer longevity and hold significant personal value.
RESOURCES:
Learn more about Prof Drew Boyd: LinkedIn
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Profile
- Professor Boyd is a professor and educator of Marketing and Innovation at the University of Cincinnati.
- He is the host of the podcast Innovation Inside the Box.
