Wes Towers, Founder & Director of Uplift 360: Transforming Trade Businesses with AI-Powered Digital Marketing
- An accidental start during the early 2000s internet boom
- From graphic design to in-house website builder
Podcast
Overview
In this episode, Ashutosh Garg interviews Wes Towers, founder of Uplift 360, who shares his journey and reveals how AI is reshaping digital marketing for trades and construction businesses. Here’s a concise blog-style summary with key questions and timestamps:
00:00:56- How did Wes Towers move into digital marketing and web design?
- An accidental start during the early 2000s internet boom
- From graphic design to in-house website builder
- Love for merging creative and technical skills
00:02:14- What was the turning point for adopting AI?
- Eye-opening business valuation citing AI as a threat
- Decision to integrate AI rather than fighting it
- Business growth after leveraging AI tools
00:03:41- What makes Uplift 360 unique in its niche?
- Focus on trade and construction clients
- Industry expertise means faster, tailored solutions
- Benefits of niching compared to being a generalist
00:05:13- What is “Search Everywhere Optimization”?
- Expanding visibility beyond Google to AI platforms and social media
- Importance of omnipresence in today’s search landscape
- Content syndication as a strategy
00:06:38- What are the AI misconceptions and real-world uses?
- Tech hesitance among practical business owners
- Leveraging AI for custom content that matches brand voice
- Quick evolution keeps the field exciting—and challenging
00:07:55- How does AI power Uplift 360’s SEO and web design?
- AI-written, brand-aligned content for blogs and websites
- Avoiding generic results with detailed client input
00:09:17- Why is conversion-driven design essential now?
- Fewer but more qualified website visitors
- Importance of a simple, high-conversion website experience
00:10:33- What common web mistakes do trade businesses make?
- Outdated technology and convoluted site layouts
- Failing to update core messaging with business growt
RESOURCES:
Learn more about Wes Towers: LinkedIn
Enjoyed this podcast?
AI as the ultimate tool: Wes’ agency uses AI for content creation, web design, and project management. Success tip: Don’t let AI draft generic copy! Use your unique voice and value proposition to guide the tools for standout content. Share your thoughts in the comments and spread these insights with friends!
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Profile
- An accidental start during the early 2000s internet boom
- From graphic design to in-house website builder
- Love for merging creative and technical skills
