Prof. Somesh Singh, Co-Founder, Craft Village

Overview

India has a rich history of the handloom industry, but with artificial machinery and industrialization, the artisans started seeing a decrease in demand. Today, with the attraction of high-end brands, artisans are finding it extremely difficult to present their authentic handmade products in the market. In an attempt, to preserve the rich Indian culture and to help the craftspeople of the country, a couple in Delhi founded an organization to present them in the national market. Today, we have Prof Somesh Singh, the co-founder of Craft Village, who talks to us about the mission and work of this national entity.

[00:33] – About Prof Somesh Singh

  • Prof Somesh Singh is the co-founder of Craft Village.
  • He is the former director and member of the National Institute of Apparel Management.
  • An alumnus of NIFT, he has also headed NID’s Apparel Design.
  • He is amongst the renowned fashion and craft educators in the country.
  • Craft Village is his partner’s vision, who wanted to work for the craftsmen of the country.

[03:56] – How do you mobilize and empower the creative community and connect microentrepreneurs?

  • The craft system is full of microentrepreneurs, with every family unit as an organization.
  • If you work with one craftsperson, it means, on average, you work with 30 to 50 more craftspeople.
  • So, an opportunity for one means an opportunity for around 50 more.
  • We started working with masters, who had a chain of 1,500 people working with them.

[07:29] – What role does craft village play in supporting and promoting the work being done by the artisans around the country?

  • Craft Village was started on the principle that everything has two ends: front end and back end. We realized that everyone is working the back end with no brand, retailing, or selling system.
  • The customer, as a result, got disconnected. We train people, not craftspeople, but the world so that they understand the importance and value of crafts.
  • We have trained around 40 to 50 thousand people in the urban population, on the value of craft.
  • We have created a platform where artisans directly meet with buyers and do business.

RESOURCES:

You can connect with Prof Somesh Singh – LinkedIn

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Profile

  • Prof. Somesh Singh is the co-founder of Craft Village.
  • He is the former director and member of the National Institute of Apparel Management.
  • An alumnus of NIFT, he has also headed NID’s Apparel Design.
  • He is amongst the renowned fashion and craft educators in the country.
  • Craft Village is his partner’s vision, who wanted to work for the craftsmen of the country.

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