Former MD Unilever in Belgium & Luxembourg
- Silvia Wiesner is the Former MD Unilever in Belgium & Luxembourg.
Podcast
Overview
Branding is the process of creating a strong, positive perception of a company, its products or its services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications.
In today’s episode of The Brand Called You, Silvia Wiesner talks about her branding and managing experience at Unilever. She explains how to create a long-standing brand today. She also talks about branding in the metaverse and the effects of the rise in social media influencers.
00:22 – About Silvia Wiesner
- Silvia Wiesner is the Former MD Unilever in Belgium & Luxembourg.
- The World Economic Forum recognized her as a young global leader.
- She’s an executive committee member of European Women on Boards, and she’s been nominated as the Personality of the Year for the Belgian FMCG / Retail Industry
16:44- How do you see the Metaverse being used for brands and sales?
- The first thing to acknowledge is that it’s totally okay for consumers, users, brands, and creators to be confused or scared.
- The good thing is it is being created. So we can have an active role in it, not just a passive role.
- I recommend for most brands that can afford it, to get your own first-hand experience, because otherwise, you will only be repeating what others are telling you.
- Link it to your brand purpose. It should be truthful, it should be close to your core. Ask yourself what could be your meaningful contribution to how we are currently building the metaverse.
- It’s all about making sure that we are creating a space where more people feel welcomed, feel it’s an inclusive space where they can express their true selves.
02:43- What would you say is your leadership style?
- It starts by believing that leadership is not about yourself, it’s about others. It’s about being in service of others, it starts with the question of how can I support you.
- I’m a supporter and an advocate for positive leadership, which is all about creating, facilitating, fueling positive emotions among your team members, and being strength-focused, in the belief that this leads to the well-being of your team members.
- There are lots of different angles to use from creating meaning, making it meaningful to be where you currently are, explaining the bigger picture, making it clear what the individual’s role is, and allowing people to discover their own purpose.
- It’s about inviting the heart to work as well as our hat, not being scared of that. And being an EQ plus IQ leader, instead of just being an IQ leader, which today in this world, is just not going to do the job.
21:00- Three lessons
- Be bold in your objectives, in your conversations with yourself and with your colleagues, be bold in your decision-making, and have trust and confidence in yourself.
- Surround yourself with the best people, the best people in a certain field, and the best people that can lift you up. Today, one essential skill is having the stamina, and pushing through, especially when you’re in an inflationary environment when a recession is looming.
- There’s never been a better time than now to be in marketing. We’re shaping the future, be it in Web 3, in the metaverse, or in creating truly inclusive advertising. Just have fun with it, feel a responsibility, but also see this benefit of being a creator and that shall be very satisfying.
RESOURCES:
You can connect with Silvia Wiesner – LinkedIn
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Profile
- Silvia Wiesner is the Former MD Unilever in Belgium & Luxembourg.
- The World Economic Forum recognized her as a young global leader.
- She’s an executive committee member of European Women on Boards, and she’s been nominated as the Personality of the Year for the Belgian FMCG / Retail Industry
