Patricia Baronowski-Schneider, Investor Relations, Public Relations, Marketing Professional
- Patricia is an investor relation, a public relation, and a marketing professional.
Podcast
Overview
With the multitude of brands in the market and fierce competition, building one’s strong identity is crucial. Businesses operate in a very volatile environment, and with several factors affecting it, there are always risks of landing in crisis. In a crisis, a strong PR plan enables it to come out without negatively impacting the identity.
In today’s episode of The Brand Called You, we entail several benefits of Public Relations with a PR expert, Patricia Baronowski-Schneider.
[00:35] – About Patricia Baronowski-Schneider
- Patricia is an investor relation, a public relation, and a marketing professional.
- She is an author of two books: “REAL INVESTOR/PUBLIC RELATIONS: to help you get started FAST” and “Life’s Obstacles Can Be Your Biggest Motivators”.
[01:00] – What is public relations, and why is it important for the corporate world?
- With the billions of people and companies, it is important on how you get to stand out in the crowd.
- The Public Relations Society of America (PRSA) describes it as a strategic communication process that builds mutually beneficial relationships between organisations and the public.
[02:55] – What goes into building a strong corporate image?
- You need to focus on building your brand identity and not just name recognition.
- You need to have a consistent look along with a consistent image.
- Furthermore, you also have to choose the right media. Then you have your traditional marketing and electronic marketing.
[08:30] – What determines that there is a crisis brewing in the company or has already hit an organization? At what stage are you called in to support or help the company?
- It is something they should always be prepared for. So, always put together a crisis management program, ahead of time because numerous situations can arise, like economic situations, strikes, market crashes, and labor shortages.
- You should always have your PR department looking and foreseeing the problems. Companies often do not even know about it, as they do not follow social media or hashtags.
- If you are reacting after the bad, you are already in a bad situation.
[14:32] – What goes into building a successful brand?
- It is important to know your brand purpose. You do a SWOT analysis (strengths, weaknesses, opportunities, and threats).
- You should also study your competition and what they are doing.
- It is further important to identify your target audience and outline your key benefits to them.
- You want to have your brand story and a logo. It is tricky as you need something catchy, and that stays. It is about being creative.
RESOURCES:
You can connect with Patricia Baronowski-Schneider – LinkedIn
Visit – https://pbaronowski.com/
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Profile
- Patricia is an investor relation, a public relation, and a marketing professional.
- She is an author of two books: “REAL INVESTOR/PUBLIC RELATIONS: to help you get started FAST” and “Life’s Obstacles Can Be Your Biggest Motivators”.
