Ziv Raviv, Supercoach & CEO of Kivi Media: Mastering Micro Niches and Super Coaching Success
- Transitioning from corporate technical work to small business ownership
- Discovering that marketing is entirely different in personal businesses
Podcast
Overview
Welcome to another insightful episode of The Brand Called You, where host Ashutosh Garg sits down with Ziv Raviv—Supercoach, CEO of Kivi Media, and author of The Fully Booked Coach.
In this conversation, Ziv shares his fascinating journey from software engineering to balloon artistry and how that creative leap completely reshaped his understanding of entrepreneurship, marketing, and coaching.
From redefining coaching through his concept of “super coaching” to mastering the power of micro-niches, Ziv reveals how serving a small, well-defined audience can lead to massive impact and sustainable growth. He also discusses the importance of building business systems that support freedom, aligning strategy with personal values, and balancing intuition with data-driven decisions.
This episode is packed with practical insights for coaches, entrepreneurs, and business leaders who want to grow with clarity, authenticity, and heart.
00:01:08- From Software Engineer to Balloon Artist
- Transitioning from corporate technical work to small business ownership
- Discovering that marketing is entirely different in personal businesses
- Learning lead generation and adapting new strategies
- The birth of Ziv Raviv’s first podcast to share entrepreneurial learnings
00:02:49- Mindset Shifts: Logic vs. Emotion
- Moving from logic-driven work to creating emotional impact
- Understanding the importance of making people feel valued and heard
- Learning to truly listen for meaningful transformation
00:04:15- How Performance Shaped Coaching
- Using performance confidence to communicate boldly
- Helping clients reframe limiting stories
- Being direct while maintaining empathy
00:05:44- What Is Super Coaching?
- Coaching plus tangible, hands-on support
- The coaching spectrum: from accountability to mentorship and implementation
- Providing additional services like designers, developers, and copywriters
00:09:52- The Power of Micro-Niching
- Why serving smaller audiences creates bigger impact
- Case study: balloon artists as a global micro niche (3,000 professionals)
- Achieving financial success by solving specific market needs
00:11:50- Finding the Right Micro Niche
- The Micro Niche Test: Findability, Bragability, Sellability
- Aligning passion with profitability
- Practical steps to identify viable niches
00:14:52- Building Structure for Freedom
- Creating systems for leads, sales, operations, support, and retention
- How strong systems provide stability and freedom
00:17:10- Systems That Reflect Values
- Listening deeply to understand clients’ real goals
- Designing solutions that align with personality and values
- Empathy as a core coaching skill
RESOURCES:
Learn more about Florian Kemmerich: LinkedIn
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Profile
- Transitioning from corporate technical work to small business ownership
- Discovering that marketing is entirely different in personal businesses
- Learning lead generation and adapting new strategies
- The birth of Ziv Raviv’s first podcast to share entrepreneurial learnings
