Zora Artis | Founder | Artis Advisory | Co-founder | The Alignment People |

Zora Artis | Founder | Artis Advisory | Co-founder | The Alignment People |

• Zora Artis, GAICD SCMP FAMI CPM, is Australia’s leading Alignment Strategist, working with leaders to unlock value in their organisations, people, and brands to drive performance. 
• She is the CEO of Artis Advisory, a current director of the International Association of Business Communicators (IABC) Asia Pacific region, past director of the IABC global executive board, and Vice-Chair of the IABC World Conference 2021.

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In today’s dynamic business landscape, achieving alignment, effective communication, and a strong brand strategy are crucial for organizations to thrive. One expert who has mastered these elements is Zora Artis. With a wealth of experience spanning over three decades, Zora is a renowned strategist and founder of Artis Advisory. She is also the co-founder of The Alignment People, a testament to her expertise in fostering alignment within organizations. 

Through her insights and experiences, Zora Artis continues to empower organizations to stay relevant in today’s fast-paced digital world.

00:33: About Zora Artis and her journey. 

• Zora Artis, GAICD SCMP FAMI CPM, is Australia’s leading Alignment Strategist, working with leaders to unlock value in their organisations, people, and brands to drive performance. 
• She is the CEO of Artis Advisory, a current director of the International Association of Business Communicators (IABC) Asia Pacific region, past director of the IABC global executive board, and Vice-Chair of the IABC World Conference 2021.
• Zora has almost three decades in communication, advertising, business, marketing, and branding, and has worked with a breadth of organisations in the public, private, and non-profit sectors. 

04:40: Importance of alignment in an organisation.

• Alignment is key to unlocking value in organisations through the leaders, people, and brand looking at the culture. 
• There are different types of alignment; strategic alignment, team-level alignment. 
• Strategic alignment: It is at the top of the pyramid, and tells the purpose of an organisation. 
• Team level alignment: Starting at the executive needs to make sure people are aligned to purpose, strategy, vision, values, goals, and with each other.  

06:40- Why alignment is critical for effective communication and branding? 

• Communication is the key to alignment. It is a golden thread and enabler for alignment in organisations. 
• There is a whole range of different ways that communicators can get involved and make sure that the organization is as aligned as it can be.
• It is about creating shared understanding and meaning, respecting the diverse perspectives in a team, and building together.

 23:34- Lessons from the conversations. 

• Alignment: Keep working at it. It takes a lot of effort. 
• Communication: It is the enabler of alignment and experience. 
• Branding & Development: Review your strategy constantly.  

RESOURCES:

You can connect with Zora Artis | On LinkedIn 

Visit: https://www.artisadvisory.com/ 

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• Zora Artis, GAICD SCMP FAMI CPM, is Australia’s leading Alignment Strategist, working with leaders to unlock value in their organisations, people, and brands to drive performance. 
• She is the CEO of Artis Advisory, a current director of the International Association of Business Communicators (IABC) Asia Pacific region, past director of the IABC global executive board, and Vice-Chair of the IABC World Conference 2021.
• Zora has almost three decades in communication, advertising, business, marketing, and branding, and has worked with a breadth of organisations in the public, private, and non-profit sectors.