Zora Artis | Founder | Artis Advisory | Co-founder | The Alignment People |
- Zora Artis, GAICD SCMP FAMI CPM, is Australia’s leading Alignment Strategist, working with leaders to unlock value in their organisations, people, and brands to drive performance.
- She is the CEO of Artis Advisory, a current director of the International Association of Business Communicators (IABC) Asia Pacific region, past director of the IABC global executive board, and Vice-Chair of the IABC World Conference 2021.
Podcast
Overview
In today’s dynamic business landscape, achieving alignment, effective communication, and a strong brand strategy are crucial for organizations to thrive. One expert who has mastered these elements is Zora Artis. With a wealth of experience spanning over three decades, Zora is a renowned strategist and founder of Artis Advisory. She is also the co-founder of The Alignment People, a testament to her expertise in fostering alignment within organizations.
Through her insights and experiences, Zora Artis continues to empower organizations to stay relevant in today’s fast-paced digital world.
00:33: About Zora Artis and her journey.
- Zora Artis, GAICD SCMP FAMI CPM, is Australia’s leading Alignment Strategist, working with leaders to unlock value in their organisations, people, and brands to drive performance.
- She is the CEO of Artis Advisory, a current director of the International Association of Business Communicators (IABC) Asia Pacific region, past director of the IABC global executive board, and Vice-Chair of the IABC World Conference 2021.
- Zora has almost three decades in communication, advertising, business, marketing, and branding, and has worked with a breadth of organisations in the public, private, and non-profit sectors.
04:40: Importance of alignment in an organisation.
- Alignment is key to unlocking value in organisations through the leaders, people, and brand looking at the culture.
- There are different types of alignment; strategic alignment, team-level alignment.
- Strategic alignment: It is at the top of the pyramid, and tells the purpose of an organisation.
- Team level alignment: Starting at the executive needs to make sure people are aligned to purpose, strategy, vision, values, goals, and with each other.
06:40- Why alignment is critical for effective communication and branding?
- Communication is the key to alignment. It is a golden thread and enabler for alignment in organisations.
- There is a whole range of different ways that communicators can get involved and make sure that the organization is as aligned as it can be.
- It is about creating shared understanding and meaning, respecting the diverse perspectives in a team, and building together.
23:34- Lessons from the conversations.
- Alignment: Keep working at it. It takes a lot of effort.
- Communication: It is the enabler of alignment and experience.
- Branding & Development: Review your strategy constantly.
RESOURCES:
You can connect with Zora Artis | On LinkedIn
Visit: https://www.artisadvisory.com/
CONNECT WITH US:
Website: www.tbcy.in
Instagram: http://bit.ly/3HO7N06
Facebook: http://bit.ly/3YzJOaD
Twitter: http://bit.ly/3wMBOXK
LinkedIn: https://www.linkedin.com/company/tbcy/
YouTube: http://bit.ly/3jmBqfq
Chingari: https://chingari.io/tbcypodcast
Josh: http://bit.ly/3WWP0nB
Profile
- Zora Artis, GAICD SCMP FAMI CPM, is Australia’s leading Alignment Strategist, working with leaders to unlock value in their organisations, people, and brands to drive performance.
- She is the CEO of Artis Advisory, a current director of the International Association of Business Communicators (IABC) Asia Pacific region, past director of the IABC global executive board, and Vice-Chair of the IABC World Conference 2021.
- Zora has almost three decades in communication, advertising, business, marketing, and branding, and has worked with a breadth of organisations in the public, private, and non-profit sectors.
