Roger Christie | Managing Director, Propel; ‘Your Digital Reputation’ Newsletter
- Roger is the Managing Director of Propel which has its primary focus to help leaders on LinkedIn.
- He is the host of a podcast titled, “Your Digital Reputation.”
Podcast
Overview
We are today living in an era dominated by digital interactions. Establishing a robust digital reputation has become imperative for individuals and leaders alike. Navigating the online landscape requires more than just a presence; it demands a thoughtful strategy, purposeful engagement, and an understanding of the profound impact one’s digital footprint can have. In this context, Roger Christie, the Managing Director of Propel, steps into the spotlight. With expertise honed in the realms of communication, public relations, and reputation management, he delves into the intricacies of crafting and maintaining a strong digital identity. Join us as we explore the nuances of digital reputation in a candid conversation with the insightful Roger Christie.
[00:32] – About Roger Christie
- Roger is the Managing Director of Propel which has its primary focus to help leaders on LinkedIn.
- He is the host of a podcast titled, “Your Digital Reputation.”
- Roger is the author of the “Your Digital Reputation” newsletter and publishes the digital reputation report.
[02:56] – What are the common challenges that leaders face when it comes to managing their digital reputation?
- The two main challenges are time and fear.
- Leaders often struggle with finding time for online engagement.
- There is a fear, especially among those less familiar with social media, about the potential consequences of being active online.
[06:16] – What are some key elements of a compelling LinkedIn profile for a leader?
- Have a profile photo for people to identify you.
- Feature relevant content that reflects one’s key ideas.
- Craft an about section that is personal and goes beyond a mere list of achievements.
[17:37] – How can a leader effectively respond to an online crisis or a reputation-damaging incident?
- It is important to do prior groundwork, including building a strong network and having a clear profile.
- During a crisis, listen attentively, avoid hiding, and maintain consistency in communication.
RESOURCES:
You can connect with Roger Christie: LinkedIn
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Profile
- Roger is the Managing Director of Propel which has its primary focus to help leaders on LinkedIn.
- He is the host of a podcast titled, “Your Digital Reputation.”
- Roger is the author of the “Your Digital Reputation” newsletter and publishes the digital reputation report.
