Boris Manhart | Founder, Growth Unltd
Boris is the Founder of Growth Unlimited.
He is the Co-Founder of Numbrs, which is a fintech company.
Podcast
Overview
Dive into the dynamic world of entrepreneurship as we unveil the remarkable journey of Boris Manhart, Founder of Growth Unltd. In this episode, Boris imparts a treasure trove of experience, from co-founding thriving startups to steering early-stage entrepreneurs through the intricate path of achieving product-market fit. Delve into the pivotal role of mentorship, witness the ever-changing landscape of the startup ecosystem, and unravel the strategies that elevate startups in a fiercely competitive arena.
[00:34] – About Boris Manhart
- Boris is the Founder of Growth Unlimited.
- He is the Co-Founder of Numbrs, which is a fintech company.
- Boris was also the CEO of Code Check, which is a shopping app.
- His big passion is to impact and help other founders get it right from the start.
[07:13] – What are some trends you have observed in the startup landscape? How are you adapting to that?
- There is an increasing awareness of the concept of product-market fit.
- There is also a widespread use of generative AI in startups for productivity reasons.
[10:57] – How do you balance nurturing innovative ideas with the practicalities of business growth?
- There are two different phases in terms of growth: product-market fit and scaling up.
- For growth during product market fit, you need to have a certain audience to test your idea.
- You don’t need to invest a lot in marketing.
- During the scaling phase, teams, investments, and customer acquisition become key.
[14:33] – What strategies do you employ to help your startups stand out and build a strong brand identity?
- Creating a compelling value proposition is the first milestone.
- This involves understanding the target customer, delivering superior benefits, and testing the proposition in the market.
- Constant testing, communication, and shaping the product with customer knowledge are essential.
RESOURCES:
You can connect with Boris Manhart: LinkedIn
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Profile
- Boris is the Founder of Growth Unlimited.
- He is the Co-Founder of Numbrs, which is a fintech company.
- Boris was also the CEO of Code Check, which is a shopping app.
- His big passion is to impact and help other founders get it right from the start.