Boris Manhart | Founder, Growth Unltd

Boris Manhart | Founder, Growth Unltd

Boris is the Founder of Growth Unlimited.

He is the Co-Founder of Numbrs, which is a fintech company.

Podcast

Overview

Dive into the dynamic world of entrepreneurship as we unveil the remarkable journey of Boris Manhart, Founder of Growth Unltd. In this episode, Boris imparts a treasure trove of experience, from co-founding thriving startups to steering early-stage entrepreneurs through the intricate path of achieving product-market fit. Delve into the pivotal role of mentorship, witness the ever-changing landscape of the startup ecosystem, and unravel the strategies that elevate startups in a fiercely competitive arena. 

[00:34] – About Boris Manhart

  • Boris is the Founder of Growth Unlimited.
  • He is the Co-Founder of Numbrs, which is a fintech company.
  • Boris was also the CEO of Code Check, which is a shopping app.
  • His big passion is to impact and help other founders get it right from the start.

[07:13] – What are some trends you have observed in the startup landscape? How are you adapting to that?

  • There is an increasing awareness of the concept of product-market fit. 
  • There is also a widespread use of generative AI in startups for productivity reasons.

[10:57] – How do you balance nurturing innovative ideas with the practicalities of business growth?

  • There are two different phases in terms of growth: product-market fit and scaling up.
  • For growth during product market fit, you need to have a certain audience to test your idea.
  • You don’t need to invest a lot in marketing.
  • During the scaling phase, teams, investments, and customer acquisition become key.

[14:33] – What strategies do you employ to help your startups stand out and build a strong brand identity?

  • Creating a compelling value proposition is the first milestone. 
  • This involves understanding the target customer, delivering superior benefits, and testing the proposition in the market. 
  • Constant testing, communication, and shaping the product with customer knowledge are essential.

RESOURCES:

You can connect with Boris Manhart: LinkedIn

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Profile

  • Boris is the Founder of Growth Unlimited.
  • He is the Co-Founder of Numbrs, which is a fintech company.
  • Boris was also the CEO of Code Check, which is a shopping app.
  • His big passion is to impact and help other founders get it right from the start.

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