Srinivas S Krishnan | Regional MD (South Asia), Member, Executive Leadership Team, Crown Worldwide Group
- Mr. Krishnan is the Regional Managing Director, of South Asia and a member of the executive leadership team of Crown Worldwide Group.
- He is a passionate cricketer and has represented the state of Java in Indonesia.
Podcast
Overview
In this episode of “The Brand Called You,” we delve into the dynamic career of Mr. Srinivas S Krishnan, Regional Managing Director, of South Asia, and member of the Executive Leadership Team at Crown Worldwide Group. Join us as we explore Crown Worldwide’s evolution, its challenges, and the strategic leadership principles that have steered its success in the competitive realms of logistics and relocations.
[00:32] – About Srinivas S Krishnan
- Mr. Krishnan is the Regional Managing Director, of South Asia and a member of the executive leadership team of Crown Worldwide Group.
- He is a passionate cricketer and has represented the state of Java in Indonesia.
[03:44] – Can you give a brief overview of Crown Worldwide?
- Crown Worldwide Group was founded in 1968 by Jim Thompson in Yokohama.
- It initially focused on moving US military shipments from the US to Japan.
- Over time, the company expanded across Asia, including Hong Kong and Singapore.
- In the 1980s, Crown went global by acquiring companies in Australia, New Zealand, and Europe.
- The company evolved beyond relocation into records management, mobility services, fine art business, and workspace solutions.
[12:41] – Are there any trends you have observed in the relocation and logistics industry over the last 10-12 years?
- There is a shift from full container shipments to LCL and low-pack cubes, with companies reimbursing allowances to staff instead.
- Crown spreads awareness of the importance of investing in relocation as an intangible capital for talent retention and motivation.
- The company adapts by expanding its market space based on evolving changes, such as the digital transformation of paperwork.
[14:02] – How is Crown Worldwide Group leveraging technology to enhance your services and operations?
- Our technology investment begins with understanding customer needs.
- We introduced an e-packing system to digitise documentation and promote a paperless process.
- Customer feedback, such as Google reviews, contributes to a transparent quality scoring system shared among branches.
- The company encourages customers to scan documents, and a document management system facilitates retrieval.
RESOURCES:
Learn more about Srinivas S Krishnan: LinkedIn
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Profile
- Mr. Krishnan is the Regional Managing Director, of South Asia and a member of the executive leadership team of Crown Worldwide Group.
- He is a passionate cricketer and has represented the state of Java in Indonesia.
