Petra Staudenmaier, Founder & Owner, PS ConSOULt – Consultant for Integrated Brand Management
- Petra is a consultant for integrated brand brand management.
- She’s the founder and owner of PS ConSOULt.
Podcast
Overview
In the fast-paced digital era, brands must adapt, stay relevant, and embrace agile marketing while maintaining the essence of their soul. Branding strategy involves building a solid foundation through positioning, defining clear goals, and crafting a flexible strategy. In this episode of The Brand Called You, Petra Staudenmaier, Founder and owner, of PS ConSOULt, shares some interesting insights on branding strategies and shares ways to keep your brand alive!
[00:35] – About Petra Staudenmaier
- Petra is a consultant for integrated brand brand management.
- She’s the founder and owner of PS ConSOULt.
- She’s helping brands and businesses define their distinctiveness and their strategy.
- She’s was a member of the Board of Directors of Choba Choba AG in Berne, Switzerland.
04:49- What in your view are some of the key components of an effective brand strategy?
- Establishing a strong positioning is the first step to an effective branding strategy.
- From there on, a goal is defined, outlining the desired outcome and the strategy needed to achieve it.
- That becomes the most important element of a brand strategy. And they can change depending on the goal.
- Goals can change. Objectives can vary, year after year, or even in shorter periods. However, the brand positioning remains the same.
11:57- How do you help businesses approach their brand strategy and how do you align the company’s strategy with the brand identity?
- Some entrepreneurs are naturally born branders, or brand brand makers and are very authentic.
- They need to be able to talk about their beliefs and their values and communicate their vision with the people working for them.
- Brand experience and brand knowledge is not a monopolistic thing. If you want to make a brand work, you need to democratise that knowledge about your brand, and you need to be able to explain that every day.
RESOURCES:
Learn more about Petra Staudenmaier: LinkedIn
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Profile
- Petra is a consultant for integrated brand brand management.
- She’s the founder and owner of PS ConSOULt.
- She’s helping brands and businesses define their distinctiveness and their strategy.
- She’s a was member of the Board of Directors of Choba Choba AG in Berne, Switzerland.
