Moti Elkaim, Founder, Atlantic Brands
- Moti is the founder of Atlantic Brands.
- He is a branding and marketing strategist who has led various brands to global expansion.
Podcast
Overview
Branding strategies hold paramount importance in the business world. It can either make or break a brand. In this episode of The Brand Called You, Moti Elkaim, the Founder of Atlantic Brands takes us through the experience that is branding. From the significance of storytelling to navigating the challenges of brand building, Elkaim provides a compelling perspective on the evolving landscape of branding in the fast-paced digital era.
[00:33] – About Moti Elkaim
- Moti is the founder of Atlantic Brands.
- He is a branding and marketing strategist who has led various brands to global expansion.
03:34- How would you define a successful brand strategy?
- A successful brand strategy needs to create a good set of associations.
- The ability to create brand associations to recall exactly what that brand is becomes the brand identity.
- It is important to allow people to understand your brand identity right from the start.
06:36- How important is storytelling in building a brand?
- About 95% of decision-making in business and day-to-day life is based on emotional triggers.
- The ability to connect with people, create an emotional journey, and allow individuals to associate themselves with the brand is crucial.
- “Great brands are great brands with Okay products. Okay products without the right storytelling will not, will never become great brands.”
RESOURCES:
Learn more about Moti Elkaim: LinkedIn
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Profile
- Moti is the founder of Atlantic Brands.
- He is a branding and marketing strategist who has led various brands to global expansion.
