Alexis Walsko, Owner & Visionary, Lola Red, an award-winning PR company
- Alexis is the owner and visionary of Lola Red, an award-winning PR company.
- In 2015, she also launched Lola Pro, a division representing professional athletes.
Podcast
Overview
In this episode of the Brand Called You, Alexis Walsko, owner of PR firm Lola Red, recounts starting her company at age 22 and growing it into a globally recognized firm over 20 years. Walsko also discusses common PR mistakes, ways to avoid those and how technology is shifting communication strategies. She talks about the current trends in the PR world and the dilemmas companies face when branding themselves. She also talks about the PR crises that firms may face.
00:33- About Alexis Walsko
- Alexis is the owner and visionary of Lola Red, an award-winning PR company.
- In 2015, she also launched Lola Pro, a division representing professional athletes.
- She’s recognized as one of the top 500 business people in the Twin Cities.
04:41- What are the most common mistakes people make when it comes to public relations?
- The mistake is not thinking about the impact you can or will have as a company serving consumers.
- Not being prepared with your chain of command to address undesirable situations is another mistake.
- Public relations involves telling a story and losing some control over the interpretation since media and influencers retell the story in their own way.
11:00- How important is the management of perception in the digital world today?
- Perception equals reality to a consumer – there is no difference.
- When selling products, services or ideas, it is essential to think about, prepare for, and communicate based on perception.
- Ethics come into play when the difference between external perception and internal reality is disjointed or disconnected.
RESOURCES:
Learn more about Alexis Walsko: LinkedIn
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Profile
- Alexis is the owner and visionary of Lola Red, an award-winning PR company.
- In 2015, she also launched Lola Pro, a division representing professional athletes.
- She’s recognized as one of the top 500 business people in the Twin Cities.
